Mark Dallas started ICW with little more than the clothes on his back and brother, he had a dream. A dream that one day this wee wrestling company from Maryhill, Glasgow would get to the stage where the people who work there ply their trade in the wrestling business full-time. Its been a right bendy road at times. Anything worth having in life tends to kick you in the teeth a few times before you eventually get it, but three years in a row running a triumphant beauty of a building like the Hydro would suggest ICW are doing just fine. Better than fine. The fact that Dallas was running about stressed while looking for turnbuckle pads when I showed up to interview him is a wee insight as to how far this has all came. Think about it, I went to a building that exists purely as ICWs office and GPWA’s training school to interview Dallas, where he works full-time as a wrestling promoter, and his first stressor of the day was trying to find one of the turnbuckle pads he owns and stores in ICW’s very own HQ. If you told Mark Dallas in 2006 that by 2018 an inability to find some of the many ICW branded turnbuckle pads he owns would be a real problem, he’d probably have laughed at you.
Or maybe he’d just nod and go “fuckin right” because having that conviction you’ll get there one day is a big part of building a succesful venture from the ground up. If you don’t believe in your own vision, how can you expect anyone else to? He did find those turnbuckle pads eventually with the help of Ravie Davie, who stoated into the building shortly after me to record a promo video with Dallas and Jack Jester for a reality show they’re filming in the coming months. Turnbuckle pads, reality shows, a roof office with a pool table and a signed Bill Murray poster amongst other trinkets of feelgood shit. Walking through The Asylum was eye-opening before Mark even broke breath to me for the interview itself. ICW is no longer just an independent wrestling promotion. Its a workplace. It had grown exponentially even since I last went there to do an interview 2 and a half years ago. Considering the humble, at times chaotic beginnings the company had, its remarkable to see.
“We’ve learned from the ground up. There wasn’t really any great role model in the promoting side when I started. I was 21 or 22. So I had to learn on the job. I’m meant to be the guy that knows the way to do things, when promoters are generally double my age. So we had to learn from scratch. Our most recent Fight Club show is a prime example of how that’s helped us. A lot of things went wrong, yet you can’t watch that show tell me it’s not a good show. It was madness at times. Wolfgangs ran out about 10 times to batter folk. Reds running about aw err the gaff cutting promos calling people bints (and bastards). It felt like an old ICW show, it was fuckin mental. People were getting injured and things just had to get changed on the fly. And it felt good to come through in difficult circumstances and pull out a great show, it’s a testament to the character in the locker room. Theres a buzz about it now and its great to see. Its going in the right direction, and as much as it’s hard work, we’ll get there”
With the emphasis firmly on bringing through new talent and giving opportunities further up the card for some of ICW’s mainstays, there’s very much a fresh feeling about ICW right now, meshed with a large dose of that unpredictablity that made ICW such a force in the first place.
“I think we’re finding our groove again, and we’re back in to just doing what we set out to do and not worrying about what other people are doing. That being storyline driven stuff, and building to the bigger matches on the big shows. Giving people what they want to see, but also making people care about it. Instead of just saying “here’s this indie guy vs this indie guy” and that being that. No reason for it whatsoever other than shit like “aw this guy does 16 great reversals…awesome”. Thats not what we do. Our stuff is more like “I want to see this guy fight this guy because he shagged his sister…they’re gonnae go to war” that’s fuckin wrestling mate”
Each to their own and all that, but there’s a reason the Attitude Era is so fondly remembered. Even if watching some of it back can be uncomfortable and at times a lot shiter than you remember, it made you care. The stories pushed peoples buttons and made them favour WWE’s product over the bigger marquee names WCW had to offer. It’s a philosophy at least in wrestling aimed at an adult audience that will never change, as Dallas went on to explain while firing balls around his luscious (recently re-turfed) green pool table. “Don’t get me wrong at all, its awrite bringing a big name in for one match and selling a show off the back of that. I’m sure the matches are good, but I’m running a city where I want the fans to come back again and again. The fact that we’re Scottish sometimes comes into folk’s thinking as well. We’re seen as less relevant because we’re up in this wee country in a wee corner of the world and its bullshit. Barramania this year is a prime example of ICW standing tall and showing people what we’re all about. That showed you all the talent that’s now rising to main event status, and the talent underneath that’s coming through that’ll help us get to that next level again.”
Keeping it storyline driven means rewarding your long-term fans. Their investment makes companies like ICW tick and that’s how people like Stevie Boy and DCT end up rising to the top of the pack. The fans have seen every step of their journey to the top and it has been rewarded by Dallas giving them main event slot on Shug’s Night Two. Considering both of them shared their first ICW main event’s as singles wrestlers at Spacebaws many moons ago, it’s a sign of the forward thinking philosophy ICW has adopted that the match up will be repeated with so much more importance attached to it. Stevie defending his recently captured ICW Title against DCT.
“I think that match is something that shows the way forward for ICW. Here are two people owning the main event. Making themselves main eventers. I think the overall night DCT had at the last Fight Club taping made him a main eventer. It’s not that he didn’t have the credentials before, that was just him showing people he’s a force to be reckoned with in ICW. Thats an ICW wrestler if there ever was one. He knows how to get the crowd behind him. Knows how to have a great match, and he knows how to get everyone believing in him. I think he’s very very underrated in pro wrestling. I’ve never heard a crowd not shout “oh” when he comes out”
Stevie’s journey has been a remarkable one. Still only in his mid 20s, yet with more experience than most of his peers and an enviable ability to adapt and grow as a performer.
“Stevie’s become the man. That’s another guy who started with ICW when he was very young. So young we had to sneak him in the nightclubs we used to run back in the day because he was too young to be in them legally. Him, Noam Dar and Davey Boy were all the same. He’s grown up in ICW and now he’s the fucking man. He’s got his own crew, his own coll faction that everyone seems to be right behind. Everything’s clicking for him and these two motherfuckers at their peak are going to collide in the Main Event of Night Two with the ICW Title on the line”
“It’s an opportunity to shake things up and inject a bit of new life into the company. A lot of these guys have been here for a long time but they’re still very young. I think that blows peoples minds sometimes. A guy like a Stevie Boy is 26, 27 years old. Lewis Girvan is another one around 24-25. With the talent going away to do different things, it’s opened up spaces for other talented people to take. Obviously in some cases its big shoes for people to fill and it might take them a bit of time to get there, however that’s always the challenge. Thats what you need to do. Slow and steady wins the race as they say and I’m sure they’ll get there”
Get there just like Noam Dar (any excuse to use this nice wee photie btw, pals bein pals…cannae whack it wae a tenny racket) and many others have over the past few years. Talented people who have grown as performers on ICW’s platform before going on to take up opportunities with WWE and ITV’s WoS. A subject people love ‘debating’ of course but any doubt that performers who take up such opportunities are doing any sort of damage to ICW is quelled by Dallas.
“Its pride for me when I see people who as little as 10 years ago were involved in an industry that was a laughing-stock, compared to what we see now. Now we’ve got guys on mainstream tv, guys going to do panto, going to perform with WWE and WoS. Back then you wouldn’t even think that was a real possibility unless you were somebody who’s built like Drew Galloway, and I for one am over the moon for every single one of them. I know it’s that person that has put in the work to get there but I can’t help but feel a little bit of pride seeing the succeed when ICW was a part of their journey. How can you perform if you don’t have a platform?”
It was a platform used to perfection by Drew Galloway (pictured above kicking his bosses teeth down his throat) Now back for a second run in WWE looking sharper and more polished than ever before. Drew was already the best Scotland has ever produced before his initial WWE release and return to ICW but since then? Big man’s become one of the very best at this on the planet and re-invented himself in such an emphatic way that you barely even recall the years where he seemed to be stuck in place. ICW’s relationship with WWE, which led to a recent appearance by Triple H at an ICW show in Cardiff, naturally comes under scrutiny from fans and Dave Meltzer alike 😉 but Dallas offers a unique and sensible perspective on it.
“Drew (Galloway) is a prime example of the sort of relationship we have with WWE right now. You see a lot of people going from ICW to WWE and they think it’s a one way street when that’s really not the case. The wrestling business has always been like this. Drews time with WWE came to an end, so he came back here, enhanced his character, made it cooler, then he went back to WWE a bette performer. There’s guys who have gone over to WWE recently who worked with ICW, are they going to stay there forever? No. Hardly anyone stays there forever. If they do it’s an anomaly. You might get 10-15 people. The likes of Shawn Micheals, Undertaker etc. Other than that? It’s a rare thing. Eventually they’ll leave WWE. In the past people would leave WWE and it would be highly unlikely that they would ever go back. Now? People can leave WWE, end up somewhere like ICW. Their enhanced status helps ICW draw bigger crowds, they get the chance to work on their character and improve, the people who work with them in ICW get the rub from working with them, they get the chance to alter their persona and maybe become something else in wrestling. Then they’re in a better position to make an impact if WWE bring them back for another run. That’s a thing that will definitely happen but it’s obviously going to take longer than 2 or 3 years”
Trusting the process is something wrestling fans can struggle with at times. Social media has made reacting to things you see so instant and easy, and its often difficult to see the bigger picture. That can lead to folk talking, or the lack of a better term, absolute shite. Wrestling is stories. Some of them are big epic novels, some of them are wee 500 word efforts about a parrot who learned how to swim but refused to teach the other parrots because he identifies as a dolphin
“That’s the thing with social media. Imagine they had that back in the day and you’ve got the Iron Sheikh jumping on Facebook or Twitter after the match saying to Hulk Hogan ‘Thank you for the great match brother. Hope we can do it again soon Hulkster’ Wrestling would never have been anything know what I mean? Everyone’s entitled to their opinion and all that, but the internet gives them the platform to bother everycunt else with it, and that I don’t agree with *laughs* We’re getting to a stage with the internet now where people should be able to differentiate between what’s good and what’s a pile of shite, instead of everything being treated as if it of equal relevance, because some people are absolute fuckin’ gonks…..quote me!” *laughs*
“This is a long-term plan for the industry as a whole, to create more opportunities for the workers within the industry and in turn for them to be in a position to further their careers and make more money. It’s great to see guys who have been affiliated with ICW like Killain Dain, Aliester Black, Nikki Cross, Drew, Noam etc and they go on TV and do something important, or get recognition. Things like make a difference and shows the world the high quality of talent that comes from ICW and how much working with ICW can help you get to WWE in the first place.”
In recent years Dallas has become something of a celebrity himself. A status that he embraces and why not? When there’s an audience for something you create and take pride in, perform in front of them as much as you can while they want to see it. ICW is Mark Dallas’ bread and butter and always will be as long as people want to see it but the exaggerated version of himself you see on-screen is something else. The fact that his on screen persona being so well-known also enables him to perform on wrestling shows outwith ICW, without the added stress of being the man responsible for that particular show going to plan is a luxury and one he enjoys when the opportunity arises.
“I am happy with the fact that ive been able to use the name value ICW has given me to pursue things like doing comedy, spoken word shows, and also doing different TV work like Scot Squad. To be honest with you the other wrestling gigs are just…a laugh. It’s great to be able to be part of a show and the only thing I’m doing on that show is the segment I’m booked in. It’s completely different from being a promoter. I can’t speak for what its like compared to actually wrestling on a show, I’m sure there’s a lot of stress involved when it comes to planning your match, but I’m sure also as soon as that match is over your stress is finished, whereas my stress is the from the moment I wake up until the moment I go to sleep on a show day. It’s nice to get away from that and also make a nice bit of money from it in the process”
Performing on show’s geared towards family audiences also gives Mark the chance to perform in front of his young son Danny. With ICW being an 18+ product chances like that have been few and far between over the years so being in that position is one he relishes. In particular this Saturday when Wrestling Experience Scotland run a show in ICWs first ever stomping ground in Maryhill.
“When it comes to the family shows, I like performing in front of children specifically. Seeing kids going crazy and getting excited for what we’re doing is nice. I always get them chanting ‘jobby’ at the bad guy and they’ll go mental. I love stuff like that. If it wasn’t for the fact that we as children grew up watching people like Hulk Hogan, The Ultimate Warrior, and stuff like that then would we end up being adult wrestling fans? I doubt it. I think a lot of people forget that at times and you get things like people saying John Cena should turn heel. Mate, John Cena’s beloved by children all over the world, and when he’s an old man he’ll be remembered for that the same way Hulk Hogan was”
If being involved in a show at the venue where it all started wasn’t enough excitement, yer man’s whizzing off to see The Rolling Stones afterwards. As ye do.
“I’m buzzin for this Maryhill show because the last time I went to Maryhill it was the bigger hall because with ICW, as there was no way we could run the smaller hall. But the small hall was the first ever ICW arena. With ICW growing as it did, I’ve not had a show in there since about 2010. To be able to go back there 8-9 years later is incredible. Surreal. It’ll be a family show so my son gets to be there as well which is cool as fuck. Him getting to see his Da being involved in a wrestling show is something I love. Its my team vs Red’s team. It’s the two boys from Maryhill, so that aspect comes into it as well. A lot of ICW originals involved as well as the up and coming talent. So its going to be a brilliant experience, it wont just be a normal family show it’ll be a bit like a blast from the past in terms of where ICW came from. There won’t be any alcohol! *laughs* although there will be after because me and Jester are getting absolutely honkin, bouncing in a car and going to see The Rolling Stones at Murrayfield”
I planned on plugging that show in this bit as it’s a stellar card top to bottom but its only went and sold the fuck oot so my advice would be to just mug anyone wearing a wrestling t-shirt over the next few days and see if you get lucky. At the very least you’ll come out of it with a nice new watch and a pair of decent Fila sannies. No belters, but clean enough to wear oot
That Maryhill show gives Dallas and Red Lightning a chance to showcase their storied rivalry in front of a family audience. A rare chance to bring their unique back and forth to a family show and a true test of their willpower when it comes to not calling each other arseholes and other such slurs not fit for a family audience.
“Red is my arch nemesis We’ll be in our 60s with big heavy beer bellies at a legends show and we’ll waddle oot and start slapping each other and hopefully people still care *laughs*. We are destined to never see eye to eye. It’s the same in real life as well. We’ve known each other a very long time but we still bicker a lot and that definitely comes through when we’re performing. That’s not to say we don’t respect each other. We definitely do, but we also bounce off each other very well whenever we collide. The results speak for themselves when we do and the reactions we get. ”
Perennial enemies with a grudging respect for each other are essential building blocks for any succesful wrestling company. Red Lightning is currently building another army, but this one feels a bit different. This one isn’t geared towards taking over completely, its more to do with gaining power from within and taking as many innocent bystanders down as possible as ICW press on with what has already been a strong year in terms of show quality. The next step is getting more eyes and ears on the new look product, as the company undergoes something of a facelift at the next show. New ICW Fight Club logo to go with a roster with renewed vigour and freshness
“For me, ICW has been putting on some of its best shows in a long time this year and it’s just a matter of time until that gets a bit more recognition on a wider scale. We went from being the coolest company in the world to all of a sudden maybe not being so cool, when you’re cool you can do no wrong, but when that goes away a bit you can’t make yourself cool again for love nor money, so as a company we’ve just weathered the storm a bit, whereas most companies in that situation would just bottom out and disappear. Slowly but surely we’ve tweaked things and rebuilt, brought through new talent, but at the same time kept the same ICW mentality where we won’t bow down to people who want us to change. People don’t realise we want you to moan. We don’t want everyone to be happy and holding hands. We want debate. We want you to react”
As ICW gears up for another shot at running The Hydro this year, mainstream media exposure is a big target for the company. People talking means tickets shifting and tickets shifting means the new wave of ICW talent get to perform in front of bigger, more enthusiastic crowds.
“With the revitalisation of the roster and the team ethic we’ve built, I’ve noticed over the past year the one thing we’ve been missing that mainstream exposure. Things like the BBC having cameras at the ABC for the documentary (on Viper), so this year there’s been a conscious effort to change that and there’s a bunch of stuff happening in that regard this year. We’re at the point now where ICW is well-known in the UK, especially Scotland so when our name pops up in all these different outlets they already know who we are so yeah…expect to see a lot more ICW in the mainstream media soon as we build towards the Hydro”
Safe to say The Hydro is never too far from the thinking of those grafting away in the Asylum but for now the big focus is on Shug’s House Party 5. A weekender that Dallas promises will be the best installment of the Shug’s series yet and the way the card’s for both nights are shaping up so far, its hard to argue. As much as ICW have always been built on pushing their own talent to the forefront, there’s always room for those special “imports” that offer something a bit different and Austrian powerhouse Walter certainly comes under that bracket. I heard he met Ted DiBiase Jr once and chopped him so hard yer man literally turned to dust. Think about it, when did you last see that guy anywhere? Exactly. His match up with BT Gunn at Shug’s is one that gets the juices flowing for Dallas both as a promoter, a fan of wrestling and a fan of folk chopping the guts out each other, as he went on to explain
“I’ve been wanting to book Walter for a while but he’s a very in demand performer. I’m happy he was available for this show. People wondered what kind of opponent I’d give him, but for me there only was one opponent. BT Gunn. BT Gunn and Walter had to be the match. I’ve seen him post photos of folk whose chest he’s mangled with they chops and I’m like “cool” *laughs* I’ve seen folk like Fergal Devitt buckle at BT Gunns chops man. We’ve got this big monster Austrian guy coming for one of our own. Its like Rocky, and hes Ivan Drago. In the other corner you’ve got the plucky Scottish guy who’ll fight anycunt. No matter how big they are. And they’re gonna chop the SHIT out each other. Its Rocky 6 mate”
One match that needs no selling is the upcoming battle between Joe Coffey and Mark Coffey. If ever there was a feud that could garner fan investment with ease its former tag partners feuding. It sells itself. Just make the match and watch the zeroes jump on the end of your bank balance. Throw in the fact that they’re brothers and two of the best out there? Its going to be fucking glorious mate. I know. You know it. Dallas knows it
“For a long time I’ve wanted to see Mark vs Joe. I think it’ll be an epic encounter. Thats not just me giving you hyperbole, I genuinely think for wrestling fans thats going to be a fantastic contest to see. I’ve wanted to do it for a while but there’s always factors stopping it. There are times they’ve not felt the time was right and I’ve agreed with them as they had other things to focus on at the time. Now I just feel like….its ready. It’s a massive thing if Joe takes that belt off his brother, and the same if Mark retains. It matters. Its something special, especially in front of the ICW who’ve seen them grow up in front of them. This crowd has seen them perform since as far back as 2011, maybe 2010 for Joe. That’s a long, long time, and over that time they’ve become two of the best professional wrestlers in the world. Now finally after all these years, they’re finally going to have that match in ICW. ”
Another encounter that sells itself is the potential match-up between “Just Justice” Jackie Polo and Lionheart. After their show stealing match at Barramania, Dallas agreed a follow up match with the victor, a certain Southern gentleman, whose aptitude for good manners is only matched by his aptitude for swagger, who goes by the initials JJJP…only for his potential opponent Lionheart to express no interest in the re-match. Seemingly going through a break down after his Barrowlands defeat. It’s a match that Dallas certainly wants to see as part of the weekender and considering the quality of the match that night, it’s a match fans must be keen to witness as well.
“My intention as a promoter is always to see matches like that happen. The fans want to see it happen. Main event of night one is where I want to see it. That’s what I think should be the main event. There are people that were really looking forward to the Barrowlands match, and even I expected it to be something special, but honestly, I was still gobsmacked with just how good that match was. I can honestly say it was one of the best matches in ICW history. It seems to be a lot of our best matches have happened in that venue. There’s something special about that building. Hopefully we can talk Lionheart into feeling the same way as everyone else, in that there’s another chapter of this story to be written. If they do clash finally in that main event, all eyes on them, it’ll be something spectacular.”
Everyone tweet Lionheart “shitebag if ye don’t” until he signs on that dotted line.
One man who didn’t need much persuasion to sign on that dotted line is a man who actually wrestled Lionheart once before and a man who JJJP clearly takes a lot of inspiration from. A certain Mr Jeff Jarrett, who will come in as commissioner for Night Two of the showpiece weekender as he comes to the UK for a spoken word tour. All the details of which can be found below in this big poster where Jeff does that clenched fist pose every wrestler has done 1-1000 times in their career
When Dallas put the call in to Jarrett he was pleasantly surprised by his enthusiasm not only to work with ICW, but to share his knowledge with Dallas as they spent some time shootin the breeze. Chewin the fat about the biz. Engaging in some good ol fashioned shop talk
“He’s doing a spoken word tour in July and I found out he was on a wrestlecon in London on the Sunday so I got in contact with him to see if there was any chance he could get down for Night Two. He said “You know what, for ICW, consider it done” and he found a way he could finish at mid-day to make it down to be the commissioner for night two. He’s flying up from London for it. I got chatting away to him and I think we talked for about 3 hours the first time we talked. I think people underestimate his wrestling mind because its incredible. So just to be able to sit on the phone with him and pick his brains was something special. You tend not to push that kind of chat with legends in wrestling, but when HE wants to talk about that and is asking what ICW’s like and all that its hard not to get carried away. It was a great experience to be able to talk to him for that long and made me think very highly of him. If you look throughout his history in wrestling, he always managed to keep himself prominent somewhere that matters. As a promoter, he invented TNA and made them a very good alternative to WWE at a time where no one else existed”
Alongside Jeff when he did invent TNA was his father Jerry Jarrett. Dallas might be due an invite to the Jarrett’s Christmas dinner this year as he’s set to appear on a podcast with Jerry himself. A man who seems to share Mark’s vision for how wrestling should be done.
“I’m doing a podcast soon with, of all people, Jerry Jarrett. An American podcaster who watches ICW asked me to do it. He wants people to talk to him about booking philosophies and all that kind of stuff and he said he put my name forward. I misunderstood at first and thought he meant himself, but he actually meant Jerry Jarrett put my name forward. That blew my mind. I was like….of course! That whole Memphis style where JJ comes from is something I’ve always admired. Think about it, when you look at the territories, what outlasted everything and continued to draw consistently? It’s the Memphis area. Even if it’s not just the one company, that area has always been somewhere that has drawn consistently well. To this day if they put on a legends show they could still draw 6-7 thousand people easily. Thats something special. A lot of people think my main influence is ECW but in reality it’s that, the attitude era with a wee bit of Memphis in there”
When asked exactly how much Memphis wrestling influenced ICW, Dallas responded with enthusiasm. An admiration for the way they crafted stories shines through in his own work with ICW as he revealed the three prongs of the booking plug that makes ICW so electric! (wis pure excited when I came up with that metaphor there, if you’re from a country where plugs have more or less than 3 prongs well…kid on yer no)
“Thats my booking soup. ECW, The Attitude Era, and wee bit of Memphis. All 3 were about storylines. Even though Jerry Lawler was the champ about 38 times *laughs* that was always crafted with stories as well. Big bad guy would win the belt, they’d make hin look like a monster and Jerry would take it. It’s a very underrated territory in my eyes. Anyone into the history of wrestling, look at that territory as an example”
While ICW knocking it out the park consistently in the ring is essential when it comes to drawing big crowds at places like The Hydro (and one day Hampden mate, it’ll happen) mainstream exposure is essential to keep growth steady. A recent venture that’s captured the imagination is Dallas’ latest TV show, the as of yer unnamed BBC show detailed in the photo above. A project Dallas is buzzin to get started with
“Some fans think I’m looking for people to train to be wrestlers when that’s actually not the case at all. If you want to become a legit professional wrestler go to a wrestling school. This is more like a wrestling bootcamp. This is more like a TV show where you get absolute arseholes and you put them through hell. I want good tv. I want the voice over guy to be saying stuff like “Barry from Springburn has kicked off ” and I want Ravie Davie jabbin some trainee. I want arguments. Its going to be one of they shows like when they take all the wee neds and try to scare them straight. I want people just oot the jail. I want troublemakers. I want people who’ve had a troubled past. I want characters. Anyone who thinks this is just going to be the BBC filming a wrestling school and a bunch of wrestlers is missing the point. I want everyone watching this. Maws and Da’s. People who think wrestling is cheesy. I want people in Barlinnie watching this. I want grannies watching it. I want people in their work on a Monday morning to be sitting talking about it. I don’t want just wrestling fans sitting on a forum talking to just each other about how good the show is and how much is respected the business, because only they watched it. Sometimes people don’t see the bigger picture and that what you’re doing is for the greater good for not only ICW but the performers within it”
Midway through the interview Jack Jester showed up to folk a promo with Dallas and Ravie Davie clarifying what the show was all about and I was personally privelaged to oversee the storyboard process of this promo. Many potential names for the show were chucked about, my personal favourite being “Rapscallion to Wrestler” because the word rapscallion is incredible. Dallas said we could finish the interview after the promo which might take an hour or so and I made the decision to hang about because why the fuck no. I had nothing else on the cards that day and seeing a wee promo happen from behind the scenes was something of genuine interest to me. We see these wee videos go up and the creative process never really crosses your mind. Why would it? Its not supposed to at the end of the day. Its all about how the finished product resonates with the viewer, but the whole process is nae joke. Theres is no half arsery at play here. They do it over and over again until the job is done. On this occasion the job was to clear up any confusion as to what kind of person they’re looking for to take part in this show. They want raspers. Roasters. (W)rong uns. Rogues…and above all….Rapscallions
“They asked us to put posts up about it and I knew it would be all wrestling fans responding. They got about 500 emails about it from wrestling fans so they asked us to put a video up about it so they could put it on their social media. Basically asking us to explain it a bit better. Ravie’s going to be used as an example a lot in this series as a guy that’s had a hard life. A guy thats had trouble with the law. A guy thats had a troubled past. But he’s a guy who’s then turned that round. People think when this guy wins this that he’s on the ICW roster. Nothing could be further from the truth. You’ll maybe get a belt and some bragging rights, but at the end of it you’ll get the opportunity to go and train. One of the prizes will be that opportunity to train and make a career in wrestling if that person chooses. Even if someone turns out to be great, they still need to go and train if they want to do this professionally”
Anyone thinking this show might be an easy way in to the wrestling business has the wrong end of the stick. This is about using wrestling as a means to give someone with a troubled past a bit of purpose. Maybe someone with an attitude problem will have that attitude adjusted, while being taught how to display hustle, loyalty and above all respect at all times. This show isn’t about finding the next Dean Malenko. It’s about finding the next Mike Tyson. Its about finding someone who wouldn’t hesitate for a second to bite your ear clean aff, and perhaps teaching that person biting peoples ears off isn’t big or clever. One thing it most certainly isn’t, is a slap in the face to professional wrestling, as Dallas explained further.
“I don’t want people thinking I don’t have the utmost respect for wrestling because I’m doing a show like this. I’m the worst for putting the fear up people in that regard. (Ravie) Davie will tell ye, I’ll walk thought this training school when there are classes on and give them patter like “out of 30 of you, one 1 will make it!” and all that, and the trainers are telling me not to say that *laughs* but thats how it is. Don’t think I don’t have that old school mentality.”
From what I gathered as I sat in Mark Dallas’ roof office, overlooking (I was sitting slightly below it so I was literally looking over it) a pool table with some of the most spectacularly woven luscious cloth I’ve ever seen, as we sat among posters from significant ICW events, signed posters of legends of film and the massive trophy Drew Galloway received for going in to the ICW Hall of Fame that he eventually wants sent over to him (As to how that might happen “That big bastard can pay for it to get shipped” I believe was the direct quote, followed by a hearty laugh) the point in it all is to find someone, perhaps several people, who need something to help them turn their lives around. Its designed to be entertaining but perhaps life changing and essentially that’s what ICW is all about at its core. Buy the ticket, take the ride, reach for the fuckin stars.
“There’s a lot of perks from winning it and being seen on television, but whoever wins it will have no advantage over any other trainee and they’ll still need to get to the back of the queue. It’ll be up to them whether they want to do this properly or not. Essentially it’s not really about wrestling, it’s about taking people who have had a troubled life and helping them better themselves. Maybe it’ll help someone be a bit less depressed, or help them if they don’t see their wean enough, or help them if they’ve had troubles with the law and all that. Maybe they take this as an opportuity to make their family proud”
After recently making ICW’s second ever show “Stop, He’s Already Dead” available on their On Demand service with Dallas and Renfrew providing commentary over the top of it, the feedback recieved has made digging through the archieves a top priority. To know where’re you’re headed, you need to have a right good laugh at where you’ve been as Dallas detailed what kind of thing you might expect from a deeper look at ICWs history
“It is fun watching them (the older shows) back. It’s like watching a toddler book a wrestling show. It was my baby steps as a promoter. Barely able to walk let alone fucking run.. a wrestling show. I crawled a wrestling show *laughs* After you’ve accomplished things it gives you a bit of perspective on those and you’re more able to laugh at it. It makes you think, whenever you’ve got a problem now, just stick one of they old tapes in and you realise it’s nowhere near as bad as that *laughs*. We want to do more of that and go through some of the old ones. There’s footage of ICW’s first match from Fear and Loathing 1. It’s all on cassettes and stuff like that and it needs edited together but we want to do more stuff like that”
“At least these are the older shows that have footage. Back in the day hardly anyone had DVDs and all that. Scott (Reid) unearthed the first ever ICW match recently and its…..*laughs*. (At this point Scott poked his head in from the office below and said its fuckin ghastly, which just make me want to see it more) Mike Musso and Damian Diamond in a dog collar match where the top rope breaks is the first ever ICW match. I cannae even begin to imagine how horrendous it’ll be. Me and Renfew will do it but I’d like to have others involved. Maybe Wolfy, Kid Fite, Liam Thomson. People that were around at that time. In fact, why is Liam no daein an online thing for us. Why is Liam Thomson not commentating on these old shows?. There’s an exclusive mate. I want Liam Thomson involved in commentating on these old shows with us at some point”
Any exclusive that means we get more Liam Thomson in our lives is one I am happy to be able to bring to the world.
As ICW hurtle towards another crack at The Hydro, there’s renewed motivation amongst the whole team to make this the best Hydro show ever. Marketing wise it’s been approached a bit differently, with emotive images from ICW’s history being used to garner interest without outwardly advertising the show details. Simple planting the seed of interest in people’s minds as they wonder just what they’re seeing and how they can see more of it.
“Instead of just doing normal posters with the show details on the, we decided to do a bit more of a digital marketing campaign sort of thing. So the idea was to take these 5 really ghastly photos from ICW’s history and just put the word “Insane Championsip Wrestling – Fear And Loathing” on it and nothing else, so it makes you take notice and you want to look it up and find out more about it. I’ve seen that done with different things around the city, and its a really smart thing, so there’s going to be those five. They posters will go up everywhere around Glasgow over time. When they’re done, there’s going to be a series of posters with images of ICW’s most iconic drinking moments, and they’ll be in black and white, with maybe a wee bit more information about the show, and after that it’ll maybe be a similar style with the match ups that have been signed until that point and they’ll have all the information on it. It’ll be a gradual progression and I want it to subliminally get into people heads. Those five posters we have now are jarring images, to the point that when I put them up in the street, you actually see people stop what they’re doing to look at it. To be honest, they’re pretty fucked up, but I think it’s the attitude of ICW summed up to a tee. By the end of the year we want peole who don’t follow wrestle, who don’t follow ICW to be like “what the fuck is this thing I keep seeing all round the city” and that’s the thinking behind that”
New marketing campaigns, new logo, music and stage setup for the June 17th Garage show, new talent, new main eventers, and whole new set of challenges. ICW has indeed entered its second era, and the first challenge for this new era is topping the two Hydro shows they’ve put on so far. The next one after that is giving their eras their own names. The catchier the better
“I want this to be the biggest Hydro crowd ever. Certainly bigger than last year, which was nothing to be ashamed of at all. Just over 4000. But this year I want more. Who’s to say we can’t top the first year? Ye never know what’s going to happen between now and The Hydro. The first big names for Hydro. New look, new sound, we’ve got access to this etensive music library and a lot of things are going to be different. The stage will look cool as fuck. Everything is freshened up a bit and geared towards this new era. This is the dawn of a new era. I don’t know what its called mate *laughs* I’ve never ran a company that has gone through a full era. Maybe we’ll just call this the second era, and if we get to a third era cunts might start giving them names *laughs*”
Massive thank you to Mark Dallas for his time on what was a busy day at The Asylum.
Thank you to David J.Wilson, Warrior Fight Photography, Chelsea Cochrane, Turning Face Photography, and anyone else whos photos I may have used. If you see your photo and its uncredited shoot me a message or sue me if you so wish
To buy tickets for any of the shows mentioned in this interview, or indeed any ICW show you fancy going to, click this link RIGHT HERE