Today Drew McIntyre is the fighting pride of Scotland. A hero who brought good news in a time where you would have been forgiven for forgetting is existed. There was once a time where not everyone in Scotland loved Drew Mctinyre. As unfathomable as it might seem now, there was a time where not many people believed what happened at Wrestlemania 36 was possible. When Drew was released from WWE in 2014 his stock was low. He’d admit it himself. If he continued to just be happy to be a part of the show then that’s all he’d have ever been.
Happy is a major stretch but I don’t think Drew was on the verge of quitting at the time his release came. It might have taken another year or two before he finally broke but the company done the hard bit for him and cut ties. For the first time since he was 20, Drew McIntyre was officially Drew Galloway again and that wasn’t necessarily a bad thing. He needed to be Drew Galloway again. For himself and for the people who did still give a shit. He needed to give them reasons to keep believing and he needed to find ways to get the rest on board.
The best wrestlers are able to create a feeling with their work. A feeling that draws the audience in even if that audience hates you. Drew understood that after his release there would be a period he’d be wildly popular, but it wouldn’t be everlasting. People get it. We’ve all got eyes. He’s comfortably six inches taller than every other person in Scotland. He looks like someone made a sculpture of a greek god out of granite and taught it how to decapitate folk with dropkicks. No matter how successful it got for Drew in his time outwith WWE it was always his destiny to go back. How long it would take was entirely up to him.
He knew he needed to work harder. He took on a travel schedule that bordered on insanity when you don’t have a major company setting everything up for you. By his own admittance he had to grow up and learn how to do it all on his own. If he had to be in Glasgow 24 hours after a booking in New York, he’d be in Glasgow ready to go. If he needed to be in Australia 45 minutes after he’s main evented the Citadel in Ayr, yer man would make it down under in time to help the crew set up the ring. He was just everywhere. Somehow. People were invested even if they weren’t fully sure if he was their guy. They wanted to find out.
He became a figurehead for a plethora of companies but the one that mattered most to him was always ICW. The first company he wanted to appear for after his release was ICW. Fuck the 90 days, let’s do it now. The bandwagon all of a sudden was hurtling towards The Barrowlands as Drew looked to dethrone the champion who had reigned supreme for a year. His best pal Jack Jester. He was one of the folk who still cared when times were hard and Drew wasn’t even on TV pre 3MB days. A true friend who saw that Drew just wasn’t the same guy who had left for the WWE. Drew Galloway wasn’t this big surly guy who instantly mistrusted anyone he didn’t know, but Drew McIntyre was. Drew Galloway wasn’t a guy who was settled in his role as comic relief on Monday Night RAW, but for a time Drew McIntyre was. He had to find that guy again and start kicking down doors.
The 3MB stuff wasn’t completely useless. He bonded with Jinder Mahal both in 3MB and when they were both released on the same day. If you’d have told them they’d both win the WWE Title within 6 years they’d have laughed at you. Jinder might have anyway. Drew would have joined him but in the back of his mind he’d have known it was possible. He just had to make it possible. The tools were always there. The other purpose 3MB served was Drew discovering the heid removing scud missile that is the Claymore. 3MBs trouser situation was very leathery and very very shiny, Drew slipped and basically fell into a big single leg dropkick and it looked good so why the fuck not? Fast forward six years and the big man has whole arenas counting down from 3 before he hits it.
That’s what Drew does better than most. He makes people give a shit. When he papped Brock Lesnar out of a Royal Rumble he was dominating it was an announcement that the time for fucking about was over. No more aimless stables. No more “one of the favourites” for the Rumble. No more assumptions that he’d make it to the top one day. It was happening NOW. His first World Title win wouldn’t be on one of the weekly shows, or a wee run of the mill PPV with a mad gimmick. It was happening in front of the biggest crowd wrestling pulls on a yearly basis. 70 odd thousand in a stadium. Millions gripped at home or in the pub. All eyes on the moment Drew slayed The Beast. Then it happened. It all changed. Fuck.
When the whole thing started I think most people assumed Wrestlemania would happen whenever it could happen in front of an audience. It was admirable that WWE were giving it a go and doing the weekly shows in the safest environment they possible could at The Performance Centre but it didn’t seem likely that Wrestlemania 36 would still happen.
While I’m not entirely sure why it actually did go ahead, they done an excellent job making it something that didn’t make the current blanket depression we’re all suffering from feel worse. It often made life feel normal at a time when it…well….isnae. It was occasionally gripping at a time where the only thing you can remember gripping you is the fear. The cinematic stuff was proper escapism and certainly in Taker and AJs case, still very much felt like wrestling. Drew’s moment deserved an audience but more than anything else it just deserved to happen.
If they were going ahead with Wrestlemania 36 in front of an audience of Mojo Rawley, Mojo Rawley if he was in the NFL, Michael Cole, Byron Saxton and JBL then having Brock Lesnar beat Drew would have been the worst climax to a Wrestlemania ever. It just wouldn’t make sense. Brock is at his very best when he’s just beat the guy everyone wanted to win and crowd is sickened by it. With no crowd it could only be Drew. People needed the moment. They needed to feel something that wasn’t deflation.
If you’re Scottish the feeling was nothing but joy when the ref counted three after the last Claymore. The match would have gone a lot longer and would have been a hard hitting work of art if it was in normal circumstances but for the time they had, they managed to tell a story. A guy who was F5’ed out of his loafers in the final throes of the 3MB days managed to take 50 of the fucking things and still kick out.
When Drew re-signed with WWE he returned to a name that had once represented everything he hated about his career. It was attached to unfulfilled potential despite the early success he had with it and he needed to turn those failures into titles. He needed the name to provoke excitement rather than indifference followed by the faint sound of an air guitar. He needed the name to be taken seriously again. Winning the NXT Title was the first step but then an injury robbed him of the best part of a year of this redemption. Lesser folk might have let it get to them.
Waiting all that time to get back to the big time just to see all his momentum derailed must have been crushing. How often have we seen it as wrestling fans over the years when someone who had the world at their feet is never quite the same after an injury when they were heading for the top? Drew wasn’t letting it happen this time. Coming back from an injury is nothing when you’ve come back from the dead. He left a silhouette of that 3MB guy behind him, forgot how to shave, and learned how to boot the utter shite out of folk again.
Brock Lesnar’s role in the whole story should never be understated. Think what you like about Brock, he maybe gives a shit what 4 or 5 people actually employed by WWE think so the idea of him giving a fuck what people on the internet think is hilarious. He comes in for his shift, sells everything thrown at him, leathers folk he doesn’t like, has one of the best talkers of all time do his talking for him, and he goes home to ride Sable as your World Champion.
What he done for Drew at the Royal Rumble was unprecedented. No one who isn’t already a legend in wrestling has got the better of Brock so decisively the first time they properly went toe to toe. It would have been 100% believable if Brock went on to win the whole thing so the fact that Drew crashed the party half way through and booted him clean over the ropes (assist to Richard O’Shea for the wee baw boot beforehand) before staring through him as if he was saying “Ye sure there’s no one worthy of a shot of that title?” was remarkable. A huge moment in an era where not a lot feels so significant.
The whole story from the start was designed to make Drew looked as strong as possible. Brock almost scoffing at the locker room and deciding to win the Royal Rumble when he already had the Title just for the fuck of it was begging for someone to dislodge his jaw. He needed to be put in his place but the fact that the guy who done it had never even had a shot at the WWE Title never mind won it made it special. It was Drew’s arrival at the top table as the expense of one of the most dominant forces to ever step inside a wrestling ring. Whenever Wrestlemania was going to happen the moment was always going to be he is and as much as the official attendance will always be an eerie wee zero, we were all there with the big man in spirit. The World Champion is from Ayr, Scotland and that will never be anything other than a beautiful thing no matter how chaotic the world gets.
Drew McIntyre comes from an era where no one expected this to happen. He started training during an era where there was no training. He started wrestling in Scotland during a time period where there was nowhere to wrestle. There were people, and if you paid them money, you might get some time in whatever spare room they could find to stick mats down, but it wasn’t wrestling training. There were wrestling shows, but they were few and far between and even the best companies at the time in the grand scheme of things, probably weren’t very good.
It took people with unflappable dedication to getting good at this to overcome these hurdles and get good. It took people who saw no other career path. Or at the very least saw no other career path that would bring them half as much joy as being involved in professional wrestling for a living.
Even still, few of them would have truly believed they could make any sort of impact beyond the local scene until Drew showed them how. The fact that when he was released in 2014 he considered himself something of a failure is absolute insanity. Even if he never laced up his boots again, he had still secured legendary status in Scottish wrestling history as the first one who really made it. The Chosen One. I was grateful to get the chance to speak to the big man over the course of a few hours as he travelled from town to town.
Asking Drew if he’d ever pursued any other sport (being over 6 foot tall and cut from pure granite in Scotland usually means you can take your pick) a mischievous laugh poured out as he recalled on the time during his brief flirtation with football (soccer for any nice Americans reading thi_, where, by all intents and purposes he knocked a guy out. Simply by being an fridge freezer masquerading as a human man.
“By this point I’d started wrestling, I’d debuted and stuff, so the guys were already calling me ‘Drew The Wrestler’ anyway. My last game I got a yellow for a two footed tackle, should have been a red. Next attack the guy runs past me and knocks himself clean out on my shoulder. I got a second yellow for that and even though I should already have been off, I lost the plot anyway. That’s when I realised I was maybe better suited to wrestling *laughs* The manager used to tell my team mates to piss me off on purpose because I always played better but after that I left football behind”
When you think of that core group of Red Lightning, Jack Jester, Wolfgang, Kid Fite, Mark Dallas and of course Drew himself, you have the founding fathers of what Scottish wrestling went on to become. When he was signed, you could count on one hand the amount of UK born wrestlers who had truly made an impact in WWE, you’d maybe need both hands a couple of toes to count the amount who had any sort of impact at all,
Drew changed it all. He changed the way the independent scene was viewed and put eyes on it in such a different way. Because he wasn’t a star attraction flown in for one show, treated like a superstar amongst dafties. Sent on his way with a fat pay cheque after a half arsed performance. No. He was all in and it showed. He was ready to give absolutely everything.
“I went down to a seminar down in Portsmouth not long after we’d started training. I say training it was mats in the spare room of a post office. But the set up down south was a lot better and I took the few things I learned down there and taught the other guys. We all learned from each other because back then there really wasn’t anything. You had to love it”
While Drew’s aspirations have taken him back to the WWE, many of his personal career highlights when its all said and done will be from another world. A resource that shouldn’t ever been undersold. He has quite literally been all over the globe to perfect his craft in between these two spells with WWE.
As much as the first run didn’t go as planned, in relative terms he done pretty well by all accounts, and with this run the sky’s the limit. While its had its peaks and troughs, its been a career littered with success and unique experience that make him the very definition of a grizzled young veteran (apologies to Zack Gibson and James Drake) at 33 with the life and career experience of a man in his mid 60s.
A swift return to insanity
There were many pitstops in the Drew Galloway world tour during his 3 year spell away from WWE. A huge impact was made stateside with Evolve and latterly TNA. He sold out buildings from Peebles to Palm Springs without breaking a sweat, but it was his time with ICW that holds the fondest memories. Being part of the company in its formative years and having a close relationship with many who remained after he was signed meant that it was naturally the best place to get started on the road to re-invention.
“The Gold Label really started getting things going when I was away. I’m glad I got to see it that one time because the reactions they were getting for that stuff was amazing. I was in Glasgow for a few reasons and I’d been doing a bit of media that day. I was wearing the white suit jacket that Dallas takes the piss out of me for.
“Everyone slaughtered me for it and it felt like I’d never been away. It was smaller then than it turned out to be even just a year or so later, but even at that time what they were doing was amazing. I couldn’t believe they’d pulled it off. From then on I kept an eye from a distance and just watched it grow and grow. So when I was released, the first thing I done was phone Dallas and told him to get me on the next show “
If Drew Galloway has an origin story as to how he eventually went on to become the phenom he is today, it happened that night. The storied feud with Jack Jester kicked off and the intention was very cut and dried. Come and get that Title, even if it means mowing down your best pal who grafted for years to get it in the process.
Even in realising how pivotal Drew would be the the continued growth of ICW, the fact that he was always on the go and not always available for EVERY ICW show (although he made more than he missed) was exposed by a few opponents. Most notably Chris Renfrew, who had an embittered feud with Drew ahead of the 2015 Square Go.
That was the first time the crowd started to react to Drew in a negative way since his return to the scene that had been thriving even before he arrived to energise the charge to the top. There was nothing he could do after that other than becoming the bad guy they already considered him to be. Drew go away they would say. Little did they know how much of a void he’d leave behind when he did actually go away. The feud with Renfrew brought up mixed feelings but the rabid reactions both men were getting made the change in direction worthwhile, as Drew explained.
“He certainly pulled it off (getting the crowd on his side). He was standing over me and cutting the promo about how I’m never here and I’m thinking ‘I’m supposed to be the babyface and hes burying me’ *laughs* I know i’m not supposed to say anything back, but I can’t just lie here and take this. It made for compelling viewing for the fans and even if it wasn’t how we planned it out, the feud was red hot.
“As long as people were invested thats the main thing but he was pointing out some real personal things. I could have stayed face for longer if that hadnt happened but as long as people genuinely care thats all that matters. People were losing their minds for it when it did come around”
As much as it perhaps went a bit off book creatively, there is no denying at the time that feud was red hot. Renfrew was constantly vicious on the mic, rendering any attempt by Drew to gain the crowds favour futile. Instead he just had to play the game. Trade insults. Get a bit nasty with it. All part of the journey.
Being the top guy means being able to deal with any challenge. No matter how witty that challenge may be on the mic. That particular challenge was resolved with a tremendous title match at the 2015 Square Go where Renfrew fell short but had perhaps the best match of his career at that point. A trait that Drew become known for during his title run, bringing the best out of some already hugely talented guys.
“Its hard to get annoyed at it when you see how the fans are reacting. You cant get angry if people genuinely care. It maybe wasn’t the way we wanted the story to go, or the best decision business wise, but the numbers are growing and people are reacting. He became the hometown guy and I became the John Cena. he was right, I wasn’t there all the time, but it gave me material because I was genuinely exhausted from trying to be there all the time and I was like fuck you. That’s what sells tickets. Real emotion. And that was what we were bringing to the table”
His time with ICW wasn’t just a trip down memory lane for Drew or indeed for the company. They made the very most of having someone with such strong connections to the company who also had name recognition further afield. Maximising the time they had with a man who has a pedigree that no one has ever come close to in this country. Chuck into the bargain that he was incredibly motivated to re-invent himself and rebuild his name.
ICW weren’t getting the air guitar strummin son of a gun from 3MB (rumoured to be the real father of one of Heaths many kids. What happens on tour, stays in Heaths caravan) No. They were getting Drew Galloway. The guy who’s coming to kick your head clean off your shoulders. Jump on the bandwagon or get booted out the road.
Some of Drew’s personal high points in ICW and indeed his career are also some of the companies high points. Despite that, he considers himself just a passenger on ICWs voyage to the moon. A man who made people feel. The emotions were never higher than when Drew faced Grado for his ICW World Title at the show that was at the time the absolute peak for ICW.
A 4000 capacity building sold out well in advance to see the ultimate underdog try to usurp the king. It was a dynamic that not only had wrestling fans interested, but just people in general. Grado being a hero to so many, it made being the big bad villain easy work for an auld pro like Drew. Him at his very best is him against bonafide babyface who’s properly over with the crowd, and if you look that up in the dictionary, a picture of Grado is right there beside it.
“At ICW they were well on the way when I got there and I got to join in the fun with my pals. We just kept pushing each other to new levels. There was creative freedom there too in the sense that some things we would come up with that day. The SECC was an amazing atmosphere and felt like the right time for me to drop the title. Grado had the crowd and they were so ready to see me get beat it just made sense.
“ Having Foley involved in it too and really making the most of having him there. The crowds just kept growing and growing until eventually we reached the 6,000 mark (at The Hydro the following year). Its just mental watching it all grow, its amazing to watch the growth of all these mad Scottish bastards trying to make this thing work and make it work we certainly did”
That creative freedom is always a thing performers appreciate about ICW. To a certain extent its a collaborative effort. At its very best when it function like a team. Everyone knowing their role and fulfilling it selflessly. When you’re the star striker you’ve got a bit more scope to do….well, whatever you want really. At times with hilarious results.
“There was a time where I was wrestling Spud in Birmingham. I couldn’t think of anything interesting to do so I went to find Grado thinking “he’ll have something”. I ended up asking to borrow one of his singlets and I ended up doing his entrance that night *laughs* That was the kind of shit you’d come up with on the fly and there was freedom to do that, That’s what it was.
“One of us would come up with an idea, and someone else would add a few things to it, and then something else. It was a collaboration between a bunch of daft pals who happened to be part of this wrestling company and it made for one of the most exciting times in our history and certainly shaped me going in to my second WWE run”
It was also a place Drew became more comfortable with some of the more undervalued aspects of being a top guy. It’s far more than just having the best match on the show, signing a few autographs and calling it a day. Being the top guy means you are the skipper. You are the captain of the ship, and if it goes down, so do you. A point Drew proved as ICWs tour bus broke down en route to Norwich for their first ever show in the city.
A potentially disasterous cancellation was on the cards but the roster somehow made it to the venue only slightly late. In the meantime Drew, who had travelled alone from a booking in Outer Mongolia or Norway or some other mad place, stepped in a filled time at the start of the show with matches against anyone who was trained that was in the building that night. Thankfully the ring crew had also travelled separately, so Matt Daly, Stephen Hughes and not to mention Scottish wrestling mainstay Adam Shame can all say they challenged Drew Mctinyre for the ICW World Title, and well…..got their heids kicked in. But they can still say it.
“One time recently the show finished a bit earlier and Cena filled the time up when he was there. He just ad libbed and was completely comfortable doing that. He saw it as his role as the main guy to take the responsibility. Jimmy Jacobs was saying to me “How many people do we have who can genuinely do that?” and I understood what he meant, but why should that be a rare thing? If you can be a top guy one place you should be able to carry it over and adapt to the challenges that doing it with WWE brings.
“Once you’ve had that experience of being trusted to carry a company. To carry a brand. You might have to learn a few things along the way, but you have the basic tools to make this work. My first time around I just wasn’t ready for that. Places like ICW give you experience of doing that. Places who have a platform to help you establish those skills. Its exactly the same in WWE, just on a bigger stage”
A clear message to anyone out there wondering what it takes to go from one level, to something special. Something even they don’t recognise. It takes having the self belief to not only show how good he is in the ring, but backing it up consistently with scathing, passionate work on the mic, There’s an aggression deep down inside Drew Galloway that makes Drew McIntyre one frightening dude. Built like a brick shithouse with a Claymore that will remove the spleen of anyone who even thinks about trying it. If you believe in yourself, making others believe in you is easy. In Drew’s case he wants others to believe he is capable of anything when it comes to his pursuit of greatness in professional wrestling.
The ICW World Title Crusade (feat Matt Hardy)
One of the more peculiar title defences Drew faced on his magical mystery tour with the ICW Title was a pit stop in the USA. Defending the title against Matt Hardy in New York as Drew continued to cross off continents as he relentlessly pursued his goal of making the ICW Title known as a world title. “I beat Matt for the TNA title as well, but yeah. Hes been part of my career the whole time pretty much, so it was really cool to have him as a part of that journey”
“ I was adamant. Whenever I had a booking I’d try and make it work and have the ICW title defended on their shows. It was my job to convince them it was a good idea and it would benefit them, because it was. I had a following and people were keeping up to date. So they could either have me wrestle their local guy and have a good match that people will forget about, or you can have me defend the ICW title and it’ll get a bit of attention elsewhere. I managed to convince a few and thats how we worked the World Title aspect.It becomes a bigger deal than it would have been if i’m defending a World Title on their show”
It all dates back to the mission statement when Drew made his return in 2014. His vow was to get the world talking about ICW and that’s what he done. At times coming in for a bit of undue stick for pursuing other things at the same time but now he’s no longer actively part of the scene, you see just how big a presence he was. His professionalism and sheer talent raised the bar and the knock on effect is the improvement in so many people and promotions he worked with during his time away from WWE.
“Going back to my initial promo, I was adamant the world would know ICWs name. If they knew my name, they’d know ICW’s name as well. It peaked peoples intrest in both me and the company and it works for everyone. Thats what its all about. Building from the grass roots and making it work”
It was a time period that had a litany of highlights for ICW. Having an internationally recognised standard bearer who also happened to be a big handsome bastard is what gets you in the news. It gets eyes on you. As a certain manbeast found out during one of his appearances for ICW. A match in what is more than likely going to be ICWs last at their first ever venue in Maryhill. The match made the local papers as the pair brawled through the streets of Maryhill. Irish whipping each other in and out the chippy and somehow managing to share a fish supper in the process.
It was one of those nights that stays with the performers involved. You can appear on all the RAWs, wrestle all the Roman Reignsys you like at Wrestlemania, but few experiences leave as much of a lasting impression as having a wee scrap on a road outside the Community Centre in Maryhill. The fact that the scrap happened to be with a bit of a wrestling legend is just the icing on a mental cake.
“It was crazy. Dallas’ has the idea with the ECW thing, him being the last champ, me being the current ICW Champ at the time. A sort of passing the torch. All I knew about him was hes this crazy man beast. That’s what I was expecting so it took a while to adjust to him being different in right life. That kind of allure went away when I stiffed him one time and he looked at me like ‘whit ye daein mate’ *laughs* I wasnt sure what to expect with him but he was so nice. We talked backstage and all we did was talk about politics because he was running for office in Michigan.
“I knew it was getting close to match time and i realised we hadn’t talked about anything to do with the match itself. All I had was ‘you mind if we fight in the streets cause it’ll be in the paper” but that’s all we had until we’re about to go out and we went do you want to kick out of the gore? Blew my mind that he was willing to do that. I dont think he realised how big ICW was”
“He just thought it was another small company I worked for, but he didn’t realise until he stepped out there. Once he saw it in the paper he realised how big a deal it was. It was just fun. We just battered each other and we really didnt need to plan much. We both know what we’re doing and we just went out and had a fight “
While the feud that brought the title to Drew will go down in ICW history, the feuds he had while carrying the title served a different purpose. As much as Drew looked like a bonafide killer throughout his run as champion, he had this knack of getting another level of performance out of others. Perhaps him simply being him made them want to be the best version of themselves
“I returned it a lot stronger than when I first won it so thats been the crowning achievement of it all. I’m proud of everything we done during that time period and how much we elevated the title. I’m really proud of all the title defences. The crowds at those matches were unreal. No one wanted to me to win the vast majority of the time because they were so invested in the guy chasing it.
“Joe Coffey in particular. After that much I bloody had to turn, because if he had won it that night it would have been huge. I don’t think anyone in the Barrowlands wanted me to win that night. Coffey was so on fire but the plan at that time was me and Grado at the SECC so we didn’t do the title change, but it allowed me to turn heel and made everyone get behind him even more”
Another memorable defence happened the night The Black Label formed. A returning Jack Jester cost Big Damo the ICW World Title and revealed himself to be aligned with Drew and Rudo Lightning.
“I remember that match because by that point Damo hadn’t turned face. People were really turning on me at that point and getting behind Damo in the process and when Jester showed up and cost him the title. You could cut the tension with the knife. I remember saying thank fuck we’re doing this finish. The crowd did NOT want me winning that. Especially not by pinning Damo clean. So thank fuck we did that. That was one of my favourite moments as well with the parallels to my return and the formation of The Black Label had the crowd baying for blood. It was some buzz”
The Black Label era was a whirlwind of a time. Crowds were baying for their blood. They represented the auld pals act. Separately some of the most influential figures in Scottish Wrestling but together? An unstoppable three headed monster. The bad guys.
“You’re waiting for folk to jump the barricades because you can tell they’re dying to get at us. People are for real pissed. I really enjoyed seeing all the different emotions because the fans are just as big a part of the wrestlers. It should never cross a certain line but drawing that emotion is so important. I remember in London one time, someone threw something at me, and Wolfgang jumped in the crowd after him *laughs*
“ I was cutting some nasty promo. Brought out the TNA Title and started railing on everyone and someone chucked a bottle. It didn’t hit me but Wolfgang and Bram immediately jumped in after him. I’m like halfway to going out myself,but i realised if i went out there its gonnae be a riot, so i had to stay calm, and I didn’t want to give the heat away either because if it goes part a certain stage it becomes a negative as opposed to being the reaction you want”
An All-Star Education leading all the way to the Hall of Fame
His experiences with ICW helped shape him into the ready made superstar he is today, but it was some experiences in his formative years that helped him perfect the art of not taking any shit. While touring with All-Star, the locker room at that time were slightly defensive of their positions and saw this big strapping ‘Disney prince looking motherfucker’ strolling in looking to scoop up all the belts and their burds in the process. One of those who perhaps were’t all that welcoming with Drew was former ICW Champion and another of the key figures in ICWs growth. Mikey Whiplash.
“I was on the road with Whippy back in the day when I started out with All-Star. I was just there to learn and keep my head down. They tried to give me shit then eventually I put my hand through the back of the car one time and they stopped. Something like that sends a message and they laid off me a bit *laughs*. Then Jester came in after I was signed and he’s telling me stories about how they’d wind him up by calling him litte Drew. I was like “Listen, they gave big Drew crap too. They’ re just dicks!” *laughs*
“I learned more from him than anybody back then. We had great matches in all star. Doing 30-40 minute matches all the time over the course of about 6 months. We done some great stuff together and then we had the match for the title at The Garage that showed the other side to us both”
While Drew might be the most famous wrestler to ever come from Scotland, he isn’t the most infamous. That title goes to the late Drew McDonald, who sadly passed away due to cancer in 2015. He left his mark on Drew in his heyday as he became another who took it . Imagine a man who can put the fear of god into a 6 foot 5 monster. Imagine the larger than life Drew McDonald strolling up to you with a tan as bright and impressive as the sun itself. He told Drew what he was getting up to before their match. While Drew wasn’t at liberty to specify, we can only assume it was either highly illegal or had one or more orifices……involved.
“He was the wildest character I’ve ever been around. A genuinely good guy who helped me a lot, but he terrified me when I first met him. I was 17-18 and up comes this giant, tanned, Scottish man telling me the unspeakable things he was up to just before the match and basically rounded it off with “see you out there”.
“We wrestled once on All-Star when I was just starting out. Both of us wore kilts but he was the baddie and he was the good guy. He was so easy in there and we ended up having fun”
He was always a great laugh and he always had good advice. Most of our interactions he was always very giving. A lot of the time was when I was with WWE and he was always there to give advice and try to point me in the right direction. To have that from someone so respected in Scotland but also a guy with such a crazy reputation and he loved that reputation”
It was a reputation that saw him involved in Grado’s first ICW match. Teaming with him in a 6 man tag match that was Drew McDonald’s only ICW appearance. His legendary status in Scottish Wrestling will likely see him enter the ICW Hall Of Fame one day. Drew McIntyre had the honour of being the second inductee himself and returned to ICW during his period out with injury to accept the induction. Joining Mark Dallas, Jack Jester and Sha Samuels for a segment that felt more like a scene in a soap opera than a wrestling segment.
Drew acted as peacemaker and made ICWs hot couple see sense. They had to stay together for the good of the show. They laughed. They cried. They mocked Drew for his contractually inability to swear only for some mild profanity to slip out. They had fun. As much as the company prospered during Drew’s tenure, it prospered because they were in it together. Committed to making a living off this mad thing no matter what it takes and enjoying it in the process.
“That was awesome. I was so happy to have that happen. It was a big deal to me. Meant as much to me as any title to be recognised like that and be in there with someone like Carmel who done so much in ICW. We didn’t really know where we were going with it we just knew I was gonna stop them fighting and urge them to stay together for the good of the show. We sort of ad-libbed it all but it was such a laugh. I was coming back for my dads wedding anyway so it all lined up. I spoke to Hunter about it and he was happy for me and totally fine with me doing it. He wanted to do something on the website about it as well so that was cool”
“To go with his blessing and even some promotion for it. It was nice to come out and talk to the crowd. The bit where you cant swear and they’re taking the piss. I spoke about it being cool that my wife got to see what was keeping me away all those years, so she finally got to see it for themselves. All my family came along as well so it was a special night”
Endorsed by Kurt Angle. Approved by PWI. Next stop? World Champion
Not long after becoming an ICW Hall Of Famer, he faced another man who happened to be on the same ICW show as Drew that night Kurt Angle main events not lost on Drew how significant it is that Kurt Angle chose him to be one of his last opponents in TNA. Closing a legendary chapter in his career by handpicking three opponents for his final matches.
However it was in WWE where Kurt really hammered the point home. Succumbing to his own moves and by all accounts, taking an absolute kicking in the process. Perhaps the last wrestler that Kurt Angle made look like an unstoppable beast and when you consider people he’s provided that service for in the past include the likes of Brock Lesnar, you realise big Drew fae Ayr is in rare company.
“Its crazy to me that he wanted to work with me in both TNA and WWE. Roode, Lashley and me. Drew fae Scotland, the guy who used to be in 3MB. It was his idea to tap out to the ankle lock when I wrestled him on RAW. He was insisting “This is whats gonna help you, tapping me out” Who am I to argue? He was taking my mad moves, like the Finlay roll off the top. The big Alabama Slam. The big heavy chops. It took me to a different level. That meant the world because the Drew McIntyre name was mud at that time. That was Drew Galloway that done that and it helped me rebuild myself to the point that I could come back and make it happen as Drew McIntyre”
Appreciative yes. Complacent? never. Being the last guy Kurt Angle made look like a killer is something you can definitely brag about but never something to rest on your laurels about. Not in Drew’s mind anyway. Always moving to the next challenge. Taking experiences he’s had to date and making himself a better performer going forward. The wisdom that comes with being a 33 year old with 16-17 years experience already.
“Old Drew had it in perspective. I was thankful, grateful, but the next week we start over. Its a cool thing to have, but its something I’ll use to propel me forward rather than getting an ego about it. Alright thats cool, but thats done now, treat it like you’re brand new and still have everything to prove”
It was a sure sign to Drew that he was going in the right direction. A similar feeling to when he was named in the top 10 of PWI 500 after being released. These feelings of satisfaction are fleeting when your eyes are on the top but a wee nod to let you know that you’re headed down the right road never hurts, and Drew admitted appearing so highly in the list was a real buzz after growing up reading any piece of wrestling media he could get his hands on.
“I made it in to the top 10 of the PWI 500 which was nuts for me. That might not mean a lot to some people or not as much as it used to anyway, but when you’ve only been involved in it in the 300s and 400s, to make such a leap and be one of only three non WWE guys in there was a huge vote of confidence for me and was tangible proof of the impact I’d managed to make. I was joint 10 with John Cena, and the only non WWE people that were above me was I think Jay Leathal and Okada. Both guys who were prominent with big promotions. So that meant the world to me, to be spoken about in such esteemed company”
Andrew Galloway Snr was also mightily impressed by the feat. Taking pride at the name he passed down to his boy being named as one of top 10 wrestlers in the world. He has been there throughout the journey and is clearly someone Drew admires a great deal. The memory of his late mother
“That means the world to my dad as well. Hearing the family name in the public eye like that. I always say to him, I’m still Drew Galloway when I’m not using that name *laughs* but he loves that I made that impact with the Galloway nameand so do I. I’m very proud of everything I achieved of what I done as Drew Galloway. Its made me a better Drew McIntyre as well, although like I always tell my Da, we are actually the same guy“
The unrelenting pursuit of a World Championship and being The Hitman of the NXUK Brand
The path for Drew at the moment is get to a world title. Get even the slightest sniff of an opportunity and take it. Money In The Bank presents an opportunity like that and even though the odds are never for you Drew is bigger than most, more agile than most, and almost certainly at least decent at climbing a ladder. With the motivation of having an anytime World Title shot on the line? Big man is coming for that briefcase and when he had that it really doesn’t matter who has the title. Then at least theoretically, his intention is to win them all. Including the WWE UK Championship, which is now defended on WWE’s newest weekly show. NXT UK.
“I told Triple H I was jealous (of Finn Balor appearing at NXT UK Takeover) The reaction was amazing and he loved it, then him and Jordan had an awesome match as well. I enjoyed it as a fan but I was certainly envious because its something I’d love to be involved in. Its great to see so many of the lads and lassies getting that exposure and showing the world how good UK wrestling is. How good Scottish wrestling is! “
“The crowd really make that unique and you want to tune in for the wrestling but also to get a feel for how they’re reacting to it. I would love to be involved in some way. Even if it was just a promo or something. I’d love to do the Bret Hart gimmick where I’m a bad guy in America and a good guy when I’m in the UK. There’s really not a lot of places that would make sense now but it could be great in that setting”
“I’ll stroll in giving it “Its awrite lads, i’ll win that world title for us” *laughs* Its definitely crossed my mind to do that whole angle and to be on that show as the guy who’s seen it all and was a part of the growth of it in the years I was away from WWE. Pushing the aspect that I want to be part of NXTUK and a part of the main roster and I’m doing it for NXTUK. It has literally crossed my mind as I’ve been watching it because the crowds are so different. Very similar to how different Bret was received in Canada.
“I think it could definitely be interesting but I love what they’re doing with it now and so happy for some of the guys getting that exposure. Guys from ICW and all over the UK scene getting to show everyone just how good they are“
“If I’m seen as a ruthless villain in America and then I present myself different on NXTUK and drive home that aspect that I’m representing their interests on the main roster. I made a point of working with Pete Dunne when we were both in the Rumble and I think we planted a bit of a seed. Once he got in there i wanted to let him do his thing. I wouldn’t let many guys pull me down and stomp on my arm but I wanted people to see how good he is”
“For a big guy, there is scope to get a bit of shit if you take too much punishment but I wanted to give guys like Pete and Aleister (Black) a bit more because I believe in them and want them to do well. We’ve had a couple of tag matches and we definitely have a bit of chemistry there. We had a few sequences that were great so there’s definitely something there and he’s a talent I would really love to work with in the future”
Walter is another who piques Drews interest and its plan to see why. Another mountain of a man who is actually capable of going strike for strike with Drew, an attribute few can claim to have. With Walter being the man to finally usurp Pete Dunne’s historic WWE UK Championship reign, it seems a natural foe for Drew and perhaps an opportunity to maximise Drews popularity in the UK.
“I was really intrigued by Pete Dunne and Walter. He always catches my attention. Any big man that hits hard always catches my attention”
Indeed, it surprised Drew that the two never crossed paths during his time on the independent scene, but Walter was mostly based in Germany and not looking further afield. Times have changed and he seems to be on a one man rampage to scoop up every belt possible, but one man who was very much around for Drews peak period on the independents was Killain Dain, formerly known as Big Damo and a regular opponent of Drews in ICW and several other promotions in Scotland.
A match up Drew insisted had to happen when he saw the gargantuan hairy Irishman who he had actually met several times before but didn’t recognise him at all. He wasn’t to be blamed for that, Damian O’Connor changed pretty much every aspect of himself in a wrestling sense. A thing that takes guts and that wasn’t lost on Drew when he first set eyes on him after his release.
“I’m surprised it never happened when I was on the indies because we are very similar. I remember when I was doing the 16 carat tournament and wondering why the hell we weren’t working together. He’s like the Austrian Big Daddy except he’s in shape! I was annoyed because I had noidea why I hadn’t worked with him. Damo was the same. At first I saw his look and just knew we would work well together. He has the size but its so unique“
“Soon as I saw him work I wanted to do something with him and it was the exact same with Walter. Like it would fit perfect on the family shows like BCW or something him being the big badass foreigner and me being the hometown hero. The Impression was that hes been around for a long time and he didnt really want to leave Germany but the past few years he’s travelled around and everyone’s like ‘Why’s he not been doing this the whole time?’
Damo was a similar puzzle to Drew although that one was hilarious in the sense that Damo wasn’t an entirely new person to Drew when he first clapped eyes on him.
“When you see what Damo used to look like and compare it to now it looks like that Damo ate another Damo laughs. Its like he found his long lost twin and just absorbed him. I was reminded we’d been around each other for a long time and he came over to America for Mania one year and we hung around a bit but I didn’t recognise him when he came back. He had changed so much I just thought he was the hot new talent on the scene and wanted to know what he was all about.”
“I told everyone that was the guy I wanted to work with. All the promoters. I needed to be on with When I first saw him when I came back I was like ‘Who the fuck is that big guy?’ and someone said ‘Thats Damian, Drew. You know him! And I was like “oh” laughs I think we were friends on FB as well and I still wasn’t sure. The matches we had were incredible because he’s just so unique. A man of that size that can move like he does”
The ballad of the dashing ones and a three man band
Working with the likes of Walter and Killain Dain is what Drew always wanted to be doing, but life sometimes takes you down another path. Wrestling in particular seems to have a way of pushing people down creative dead ends and being able to turn that into something positive is a desirable trait. While 3MB were mainly used as comic relief during their near two year run, it was never something Drew half arsed.
Nor did Heath Slater or Jinder Mahal. Jinder can now call himself a former WWE Champion. Heath had a tag title reign and a bunch of kids. Drew has the lessons learned from all these weird and wonderful experiences he’s had on his wrestling odyssey. Lessons he hopes will one day push him towards his final form. Being able to call himself the World Champion.
“Whenever I was on TV, all of us gave it everything. You have to do that no matter what role you’re in. If you dont do that, you and the fans will be miserable. At least if you’re out there giving it everything and having a laugh the fans are going to join in with it. If you go out there half arsing it, no ones in to it, people in the back are pissed off”
“It wasn’t the dream. I know that. It wasn’t what I was there to do initially. I came over with main event aspirations but I don’t think I was fully ready for it back then. 3MB as much as it wasn’t what I wanted to be doing was still something we gave a lot to and I think that’s a mentality I’ve carried throughout my career”
Giving it all he had was really all Drew could do when put in a situation that seems destined to fail no matter what you put in to it. It at the very least felt like failure and a dead end creatively if Drew ever wanted to be taken seriously in the future.
“We became good friends and managed to laugh about it whenever we were frustrated. There was a comradery between us. Jinders been World Champ and Heaths got kids (and tag titles) Jericho told me recently he literally forgot I was in it or that it was even a thing and thats a big compliment. 3 years of that and its no longer what any of us are known for the most. It makes me feel old though because there’s a whole generation who grew up with me doing that”
“Sometimes I get people coming up to me and going ‘ I used to watch you as a kid when you were in 3MB’ and I’m like “you are a kid” 18-19-20 they grew up with that. Makes me feel old hahahaha. Because I was on TV when I was young. I realise that every day when I wake up. Everyone calls me sir and shit, so they assume I’m at least 40, and then they hear my age and they go in to shock *laughs* “
The photo below may come as a shock to those with short memories but Drew McIntyre and Cody Rhodes can boast of a Tag Title run as a team. The team was a bit thrown together and it wasn’t the path either of them saw themselves going down. Both men had big singles aspirations and expectations from the word go. That was perhaps the main reason for it not becoming the unquestionably excellent tag team it could have been.
“We speak sometimes and we have a laugh about the past but we don’t speak too much. We’re part of the same era essentially and we both used to be in Vince’s promo classes, and then randomly we were tag team champions and we never really appreciated it because we wanted to be singles guys. We’d lost the titles when we came up with The Dashing Ones and really started to get in to it. When you reflect back we definitely could have made more of it but I think it was a part of our respective journeys that had to happen”
Drew’s success away from WWE almost served as a blueprint for someone like Cody. There is wrestling beyond WWE. There is something else. The direction WWE have taken NXT in proves that. It exists no longer as developmental but almost as a proving ground for the main roster. A brilliant show in its own right and one that provides a slicker transition for performers coming from the independent scene.
“I was one of the first guys who got released and decided ‘I’m going to go away and reinvent myself’ so I guess a few people have seen that its possible and decided to go down that route themselves. When things were going well my brother said to “You’ve become a verb” which was pretty cool. I think me and Cody always had the raw tools there but we’ve gone and learned how to make ourselves top guys in our own right “
Two guys who have always had all the tools to be at the very top end of wrestling. Two guys who perhaps seemed to always know they would one day be competing with each other. The tag team might have been a bit thrown together and neither consider it a career highlight, but when you look at it now, it was maybe a bit of an audition. Seeing how they could adapt to being thrown in at the deep end a bit.
If they had the opportunity back, particularly now as WWE give a lot more focus to tag team wrestling, you’d be talking about one of the best tag teams to come out of that era. While Cody and The Young Bucks hadn’t announced the formation of All Elite Wrestling before Drew re-signed, it has always felt like Drew felt he had unfinished business in WWE and that’s where he’d end up when his contract with TNA ran out.
“When I left TNA I had an open mind but when WWE came calling, for my wife and I there was only one decision.When it comes to these things I always discuss it with her because she always thinks of it from a more pragmatic point of view. Between us we come to the best decision”
“I knew I wanted to go through NXT first, because that was the audience I was well known with at the time. Their audience is more the type of audience that would have followed me in my time away from WWE. It would obviously be intriguing if I was on the open market, but WWE was always the best decision for me and would have been even if AEW came calling“
His time on the indies had an almost poetic end. Chapters in Evolve and ICW had ended with many career defining moments. But the last match was almost poetic. Everyone knew both men involved were headed for bigger things than that but it was a nice way to round it off for Drew before he moved on to the next chapter.
“The last match I had on the indies was me and Cody, with Wade Barrett on commentary. That was a great moment for us all, Cody and I get on well and Wade’s a good mate, so to have the crowd really in to that and to have people I’m friends with involved in that match. We got so used to competing with each other, even though we were friendly. Its like as much as I like the guy and he liked me, we’re both competing for the same spots a lot of the time which means there’s a competitive element there always. So it was nice for him to say some encouraging things to me on the mic after the match. We’ve both gone on to do some big things “
It was a friendship/rivalry built on a similar mentality. A competitive spirit that has driven both of them to be the very best they can be despite the pitfalls and setbacks. They were born for this, even if one was literally born into wrestling and the other is as he puts it “Just a big guy fae Ayr”. They are naturals and two fine individuals to be leading wrestling into the future.
“We always pushed each other simply by trying to outdo one and other and that’s how it should be. You can’t just be happy to have made it to the party. You have to make something of it when you get there and improve constantly. Never get complacent and think there’s nothing else you can learn. That’s something I’ve referenced in the past. If you wan’t to just be happy to be there, go wrestle in your local town and get your enjoyment there but this is WWE. You’re on RAW. You are obligated to try a bit harder”
One person who he does have a lot of admiration for is someone who came from a similar place he did and is currently one of the biggest names in wrestling. Becky Lynch consistently uses her Twitter to further angles and show people her personality and for Drew that is essential if you’re going to use social media as a tool to further your career instead of something that could put people off you as a person.
When it comes to using real life frustrations to drive character work, few compare to Drew. His words aren’t always popular amongst some of his peers, but if he’s talking about people preferring to whinge instead of committing to getting better and you get offended? Chances are he’s talking about you. He used that venom to power the feud with Roman Reigns heading in to their Wrestlemania match.
Whilst Roman is a man Drew holds a lot of real life respect and admiration for, it was an easy villain for him to be. He tapped in to the emotion that always comes with Roman Reigns and his matches but with the added aspect of Roman having returned from a second bout of cancer. Drew was painted as the killer of the biggest comeback in wrestling.
“I suggested doing the stuff (on the mic) about the way things are in the locker room now. Its not unusual to see people complaining. Everyone knows that too. There’s people constantly moaning on social media, and gasping for fans to say nice things about them so they can RT them as some sort of proof that they’re getting a raw deal. I blamed Roman Reigns for it, because hes the leader. Basically saying “This is your yard, but its easy to be the big dog when you’re leading a pack of strays”
“I always want to be doing something interesting on the mic because it makes people think “Drews shootin on the locker room!” It is somewhat true in the sense that I really don’t have any time for the constant moaning. I don’t have time for people who are constantly complaining about their position instead of doing something about it. Getting better. Because if you aren’t getting the opportunities, fucking do something about it! Whinging on social media will get you nowhere “
When you’ve lived a lifetime in wrestling, having the ability to take a step back and realise it might not be as bad as it feels at the time comes more naturally. 3MB probably felt pretty rubbish when it was happening but now Drew has two pals for life and a chunk of hilarious memories that all form part of his story. The Chosen One is part of his story and very well might be again. The time conquering the world on his wrestling odyssey was all part of the story. The time as NXT Champion was all part of the story. A story that does not carry a definitive conclusion just yet, but the next chapter is simple. Take one of those world titles and carry it with pride. All over the world. As our biggest most successful export. The pride of Scottish Wrestling. Drew McIntyre.
Huge thank you to Drew for his time.
All photo credits go to David J Wilson and WWE. Some tremendous shots from David as usual.
Mark Dallas started ICW with little more than the clothes on his back and brother, he had a dream. A dream that one day this wee wrestling company from Maryhill, Glasgow would get to the stage where the people who work there ply their trade in the wrestling business full-time. Its been a right bendy road at times. Anything worth having in life tends to kick you in the teeth a few times before you eventually get it, but three years in a row running a triumphant beauty of a building like the Hydro would suggest ICW are doing just fine. Better than fine. The fact that Dallas was running about stressed while looking for turnbuckle pads when I showed up to interview him is a wee insight as to how far this has all came. Think about it, I went to a building that exists purely as ICWs office and GPWA’s training school to interview Dallas, where he works full-time as a wrestling promoter, and his first stressor of the day was trying to find one of the turnbuckle pads he owns and stores in ICW’s very own HQ. If you told Mark Dallas in 2006 that by 2018 an inability to find some of the many ICW branded turnbuckle pads he owns would be a real problem, he’d probably have laughed at you.
Or maybe he’d just nod and go “fuckin right” because having that conviction you’ll get there one day is a big part of building a succesful venture from the ground up. If you don’t believe in your own vision, how can you expect anyone else to? He did find those turnbuckle pads eventually with the help of Ravie Davie, who stoated into the building shortly after me to record a promo video with Dallas and Jack Jester for a reality show they’re filming in the coming months. Turnbuckle pads, reality shows, a roof office with a pool table and a signed Bill Murray poster amongst other trinkets of feelgood shit. Walking through The Asylum was eye-opening before Mark even broke breath to me for the interview itself. ICW is no longer just an independent wrestling promotion. Its a workplace. It had grown exponentially even since I last went there to do an interview 2 and a half years ago. Considering the humble, at times chaotic beginnings the company had, its remarkable to see.
“We’ve learned from the ground up. There wasn’t really any great role model in the promoting side when I started. I was 21 or 22. So I had to learn on the job. I’m meant to be the guy that knows the way to do things, when promoters are generally double my age. So we had to learn from scratch. Our most recent Fight Club show is a prime example of how that’s helped us. A lot of things went wrong, yet you can’t watch that show tell me it’s not a good show. It was madness at times. Wolfgangs ran out about 10 times to batter folk. Reds running about aw err the gaff cutting promos calling people bints (and bastards). It felt like an old ICW show, it was fuckin mental. People were getting injured and things just had to get changed on the fly. And it felt good to come through in difficult circumstances and pull out a great show, it’s a testament to the character in the locker room. Theres a buzz about it now and its great to see. Its going in the right direction, and as much as it’s hard work, we’ll get there”
With the emphasis firmly on bringing through new talent and giving opportunities further up the card for some of ICW’s mainstays, there’s very much a fresh feeling about ICW right now, meshed with a large dose of that unpredictablity that made ICW such a force in the first place.
“I think we’re finding our groove again, and we’re back in to just doing what we set out to do and not worrying about what other people are doing. That being storyline driven stuff, and building to the bigger matches on the big shows. Giving people what they want to see, but also making people care about it. Instead of just saying “here’s this indie guy vs this indie guy” and that being that. No reason for it whatsoever other than shit like “aw this guy does 16 great reversals…awesome”. Thats not what we do. Our stuff is more like “I want to see this guy fight this guy because he shagged his sister…they’re gonnae go to war” that’s fuckin wrestling mate”
Each to their own and all that, but there’s a reason the Attitude Era is so fondly remembered. Even if watching some of it back can be uncomfortable and at times a lot shiter than you remember, it made you care. The stories pushed peoples buttons and made them favour WWE’s product over the bigger marquee names WCW had to offer. It’s a philosophy at least in wrestling aimed at an adult audience that will never change, as Dallas went on to explain while firing balls around his luscious (recently re-turfed) green pool table. “Don’t get me wrong at all, its awrite bringing a big name in for one match and selling a show off the back of that. I’m sure the matches are good, but I’m running a city where I want the fans to come back again and again. The fact that we’re Scottish sometimes comes into folk’s thinking as well. We’re seen as less relevant because we’re up in this wee country in a wee corner of the world and its bullshit. Barramania this year is a prime example of ICW standing tall and showing people what we’re all about. That showed you all the talent that’s now rising to main event status, and the talent underneath that’s coming through that’ll help us get to that next level again.”
Keeping it storyline driven means rewarding your long-term fans. Their investment makes companies like ICW tick and that’s how people like Stevie Boy and DCT end up rising to the top of the pack. The fans have seen every step of their journey to the top and it has been rewarded by Dallas giving them main event slot on Shug’s Night Two. Considering both of them shared their first ICW main event’s as singles wrestlers at Spacebaws many moons ago, it’s a sign of the forward thinking philosophy ICW has adopted that the match up will be repeated with so much more importance attached to it. Stevie defending his recently captured ICW Title against DCT.
“I think that match is something that shows the way forward for ICW. Here are two people owning the main event. Making themselves main eventers. I think the overall night DCT had at the last Fight Club taping made him a main eventer. It’s not that he didn’t have the credentials before, that was just him showing people he’s a force to be reckoned with in ICW. Thats an ICW wrestler if there ever was one. He knows how to get the crowd behind him. Knows how to have a great match, and he knows how to get everyone believing in him. I think he’s very very underrated in pro wrestling. I’ve never heard a crowd not shout “oh” when he comes out”
Stevie’s journey has been a remarkable one. Still only in his mid 20s, yet with more experience than most of his peers and an enviable ability to adapt and grow as a performer.
“Stevie’s become the man. That’s another guy who started with ICW when he was very young. So young we had to sneak him in the nightclubs we used to run back in the day because he was too young to be in them legally. Him, Noam Dar and Davey Boy were all the same. He’s grown up in ICW and now he’s the fucking man. He’s got his own crew, his own coll faction that everyone seems to be right behind. Everything’s clicking for him and these two motherfuckers at their peak are going to collide in the Main Event of Night Two with the ICW Title on the line”
“It’s an opportunity to shake things up and inject a bit of new life into the company. A lot of these guys have been here for a long time but they’re still very young. I think that blows peoples minds sometimes. A guy like a Stevie Boy is 26, 27 years old. Lewis Girvan is another one around 24-25. With the talent going away to do different things, it’s opened up spaces for other talented people to take. Obviously in some cases its big shoes for people to fill and it might take them a bit of time to get there, however that’s always the challenge. Thats what you need to do. Slow and steady wins the race as they say and I’m sure they’ll get there”
Get there just like Noam Dar (any excuse to use this nice wee photie btw, pals bein pals…cannae whack it wae a tenny racket) and many others have over the past few years. Talented people who have grown as performers on ICW’s platform before going on to take up opportunities with WWE and ITV’s WoS. A subject people love ‘debating’ of course but any doubt that performers who take up such opportunities are doing any sort of damage to ICW is quelled by Dallas.
“Its pride for me when I see people who as little as 10 years ago were involved in an industry that was a laughing-stock, compared to what we see now. Now we’ve got guys on mainstream tv, guys going to do panto, going to perform with WWE and WoS. Back then you wouldn’t even think that was a real possibility unless you were somebody who’s built like Drew Galloway, and I for one am over the moon for every single one of them. I know it’s that person that has put in the work to get there but I can’t help but feel a little bit of pride seeing the succeed when ICW was a part of their journey. How can you perform if you don’t have a platform?”
It was a platform used to perfection by Drew Galloway (pictured above kicking his bosses teeth down his throat) Now back for a second run in WWE looking sharper and more polished than ever before. Drew was already the best Scotland has ever produced before his initial WWE release and return to ICW but since then? Big man’s become one of the very best at this on the planet and re-invented himself in such an emphatic way that you barely even recall the years where he seemed to be stuck in place. ICW’s relationship with WWE, which led to a recent appearance by Triple H at an ICW show in Cardiff, naturally comes under scrutiny from fans and Dave Meltzer alike 😉 but Dallas offers a unique and sensible perspective on it.
“Drew (Galloway) is a prime example of the sort of relationship we have with WWE right now. You see a lot of people going from ICW to WWE and they think it’s a one way street when that’s really not the case. The wrestling business has always been like this. Drews time with WWE came to an end, so he came back here, enhanced his character, made it cooler, then he went back to WWE a bette performer. There’s guys who have gone over to WWE recently who worked with ICW, are they going to stay there forever? No. Hardly anyone stays there forever. If they do it’s an anomaly. You might get 10-15 people. The likes of Shawn Micheals, Undertaker etc. Other than that? It’s a rare thing. Eventually they’ll leave WWE. In the past people would leave WWE and it would be highly unlikely that they would ever go back. Now? People can leave WWE, end up somewhere like ICW. Their enhanced status helps ICW draw bigger crowds, they get the chance to work on their character and improve, the people who work with them in ICW get the rub from working with them, they get the chance to alter their persona and maybe become something else in wrestling. Then they’re in a better position to make an impact if WWE bring them back for another run. That’s a thing that will definitely happen but it’s obviously going to take longer than 2 or 3 years”
Trusting the process is something wrestling fans can struggle with at times. Social media has made reacting to things you see so instant and easy, and its often difficult to see the bigger picture. That can lead to folk talking, or the lack of a better term, absolute shite. Wrestling is stories. Some of them are big epic novels, some of them are wee 500 word efforts about a parrot who learned how to swim but refused to teach the other parrots because he identifies as a dolphin
“That’s the thing with social media. Imagine they had that back in the day and you’ve got the Iron Sheikh jumping on Facebook or Twitter after the match saying to Hulk Hogan ‘Thank you for the great match brother. Hope we can do it again soon Hulkster’ Wrestling would never have been anything know what I mean? Everyone’s entitled to their opinion and all that, but the internet gives them the platform to bother everycunt else with it, and that I don’t agree with *laughs* We’re getting to a stage with the internet now where people should be able to differentiate between what’s good and what’s a pile of shite, instead of everything being treated as if it of equal relevance, because some people are absolute fuckin’ gonks…..quote me!” *laughs*
“This is a long-term plan for the industry as a whole, to create more opportunities for the workers within the industry and in turn for them to be in a position to further their careers and make more money. It’s great to see guys who have been affiliated with ICW like Killain Dain, Aliester Black, Nikki Cross, Drew, Noam etc and they go on TV and do something important, or get recognition. Things like make a difference and shows the world the high quality of talent that comes from ICW and how much working with ICW can help you get to WWE in the first place.”
In recent years Dallas has become something of a celebrity himself. A status that he embraces and why not? When there’s an audience for something you create and take pride in, perform in front of them as much as you can while they want to see it. ICW is Mark Dallas’ bread and butter and always will be as long as people want to see it but the exaggerated version of himself you see on-screen is something else. The fact that his on screen persona being so well-known also enables him to perform on wrestling shows outwith ICW, without the added stress of being the man responsible for that particular show going to plan is a luxury and one he enjoys when the opportunity arises.
“I am happy with the fact that ive been able to use the name value ICW has given me to pursue things like doing comedy, spoken word shows, and also doing different TV work like Scot Squad. To be honest with you the other wrestling gigs are just…a laugh. It’s great to be able to be part of a show and the only thing I’m doing on that show is the segment I’m booked in. It’s completely different from being a promoter. I can’t speak for what its like compared to actually wrestling on a show, I’m sure there’s a lot of stress involved when it comes to planning your match, but I’m sure also as soon as that match is over your stress is finished, whereas my stress is the from the moment I wake up until the moment I go to sleep on a show day. It’s nice to get away from that and also make a nice bit of money from it in the process”
Performing on show’s geared towards family audiences also gives Mark the chance to perform in front of his young son Danny. With ICW being an 18+ product chances like that have been few and far between over the years so being in that position is one he relishes. In particular this Saturday when Wrestling Experience Scotland run a show in ICWs first ever stomping ground in Maryhill.
“When it comes to the family shows, I like performing in front of children specifically. Seeing kids going crazy and getting excited for what we’re doing is nice. I always get them chanting ‘jobby’ at the bad guy and they’ll go mental. I love stuff like that. If it wasn’t for the fact that we as children grew up watching people like Hulk Hogan, The Ultimate Warrior, and stuff like that then would we end up being adult wrestling fans? I doubt it. I think a lot of people forget that at times and you get things like people saying John Cena should turn heel. Mate, John Cena’s beloved by children all over the world, and when he’s an old man he’ll be remembered for that the same way Hulk Hogan was”
If being involved in a show at the venue where it all started wasn’t enough excitement, yer man’s whizzing off to see The Rolling Stones afterwards. As ye do.
“I’m buzzin for this Maryhill show because the last time I went to Maryhill it was the bigger hall because with ICW, as there was no way we could run the smaller hall. But the small hall was the first ever ICW arena. With ICW growing as it did, I’ve not had a show in there since about 2010. To be able to go back there 8-9 years later is incredible. Surreal. It’ll be a family show so my son gets to be there as well which is cool as fuck. Him getting to see his Da being involved in a wrestling show is something I love. Its my team vs Red’s team. It’s the two boys from Maryhill, so that aspect comes into it as well. A lot of ICW originals involved as well as the up and coming talent. So its going to be a brilliant experience, it wont just be a normal family show it’ll be a bit like a blast from the past in terms of where ICW came from. There won’t be any alcohol! *laughs* although there will be after because me and Jester are getting absolutely honkin, bouncing in a car and going to see The Rolling Stones at Murrayfield”
I planned on plugging that show in this bit as it’s a stellar card top to bottom but its only went and sold the fuck oot so my advice would be to just mug anyone wearing a wrestling t-shirt over the next few days and see if you get lucky. At the very least you’ll come out of it with a nice new watch and a pair of decent Fila sannies. No belters, but clean enough to wear oot
That Maryhill show gives Dallas and Red Lightning a chance to showcase their storied rivalry in front of a family audience. A rare chance to bring their unique back and forth to a family show and a true test of their willpower when it comes to not calling each other arseholes and other such slurs not fit for a family audience.
“Red is my arch nemesis We’ll be in our 60s with big heavy beer bellies at a legends show and we’ll waddle oot and start slapping each other and hopefully people still care *laughs*. We are destined to never see eye to eye. It’s the same in real life as well. We’ve known each other a very long time but we still bicker a lot and that definitely comes through when we’re performing. That’s not to say we don’t respect each other. We definitely do, but we also bounce off each other very well whenever we collide. The results speak for themselves when we do and the reactions we get. ”
Perennial enemies with a grudging respect for each other are essential building blocks for any succesful wrestling company. Red Lightning is currently building another army, but this one feels a bit different. This one isn’t geared towards taking over completely, its more to do with gaining power from within and taking as many innocent bystanders down as possible as ICW press on with what has already been a strong year in terms of show quality. The next step is getting more eyes and ears on the new look product, as the company undergoes something of a facelift at the next show. New ICW Fight Club logo to go with a roster with renewed vigour and freshness
New Logo pictured in the t-shirt Renfrew’s wearing. Also buy that merch. If ye like….merch n that
“For me, ICW has been putting on some of its best shows in a long time this year and it’s just a matter of time until that gets a bit more recognition on a wider scale. We went from being the coolest company in the world to all of a sudden maybe not being so cool, when you’re cool you can do no wrong, but when that goes away a bit you can’t make yourself cool again for love nor money, so as a company we’ve just weathered the storm a bit, whereas most companies in that situation would just bottom out and disappear. Slowly but surely we’ve tweaked things and rebuilt, brought through new talent, but at the same time kept the same ICW mentality where we won’t bow down to people who want us to change. People don’t realise we want you to moan. We don’t want everyone to be happy and holding hands. We want debate. We want you to react”
“LETS BE AVIN YOU!”
As ICW gears up for another shot at running The Hydro this year, mainstream media exposure is a big target for the company. People talking means tickets shifting and tickets shifting means the new wave of ICW talent get to perform in front of bigger, more enthusiastic crowds.
“With the revitalisation of the roster and the team ethic we’ve built, I’ve noticed over the past year the one thing we’ve been missing that mainstream exposure. Things like the BBC having cameras at the ABC for the documentary (on Viper), so this year there’s been a conscious effort to change that and there’s a bunch of stuff happening in that regard this year. We’re at the point now where ICW is well-known in the UK, especially Scotland so when our name pops up in all these different outlets they already know who we are so yeah…expect to see a lot more ICW in the mainstream media soon as we build towards the Hydro”
Safe to say The Hydro is never too far from the thinking of those grafting away in the Asylum but for now the big focus is on Shug’s House Party 5. A weekender that Dallas promises will be the best installment of the Shug’s series yet and the way the card’s for both nights are shaping up so far, its hard to argue. As much as ICW have always been built on pushing their own talent to the forefront, there’s always room for those special “imports” that offer something a bit different and Austrian powerhouse Walter certainly comes under that bracket. I heard he met Ted DiBiase Jr once and chopped him so hard yer man literally turned to dust. Think about it, when did you last see that guy anywhere? Exactly. His match up with BT Gunn at Shug’s is one that gets the juices flowing for Dallas both as a promoter, a fan of wrestling and a fan of folk chopping the guts out each other, as he went on to explain
“I’ve been wanting to book Walter for a while but he’s a very in demand performer. I’m happy he was available for this show. People wondered what kind of opponent I’d give him, but for me there only was one opponent. BT Gunn. BT Gunn and Walter had to be the match. I’ve seen him post photos of folk whose chest he’s mangled with they chops and I’m like “cool” *laughs* I’ve seen folk like Fergal Devitt buckle at BT Gunns chops man. We’ve got this big monster Austrian guy coming for one of our own. Its like Rocky, and hes Ivan Drago. In the other corner you’ve got the plucky Scottish guy who’ll fight anycunt. No matter how big they are. And they’re gonna chop the SHIT out each other. Its Rocky 6 mate”
One match that needs no selling is the upcoming battle between Joe Coffey and Mark Coffey. If ever there was a feud that could garner fan investment with ease its former tag partners feuding. It sells itself. Just make the match and watch the zeroes jump on the end of your bank balance. Throw in the fact that they’re brothers and two of the best out there? Its going to be fucking glorious mate. I know. You know it. Dallas knows it
“For a long time I’ve wanted to see Mark vs Joe. I think it’ll be an epic encounter. Thats not just me giving you hyperbole, I genuinely think for wrestling fans thats going to be a fantastic contest to see. I’ve wanted to do it for a while but there’s always factors stopping it. There are times they’ve not felt the time was right and I’ve agreed with them as they had other things to focus on at the time. Now I just feel like….its ready. It’s a massive thing if Joe takes that belt off his brother, and the same if Mark retains. It matters. Its something special, especially in front of the ICW who’ve seen them grow up in front of them. This crowd has seen them perform since as far back as 2011, maybe 2010 for Joe. That’s a long, long time, and over that time they’ve become two of the best professional wrestlers in the world. Now finally after all these years, they’re finally going to have that match in ICW. ”
Another encounter that sells itself is the potential match-up between “Just Justice” Jackie Polo and Lionheart. After their show stealing match at Barramania, Dallas agreed a follow up match with the victor, a certain Southern gentleman, whose aptitude for good manners is only matched by his aptitude for swagger, who goes by the initials JJJP…only for his potential opponent Lionheart to express no interest in the re-match. Seemingly going through a break down after his Barrowlands defeat. It’s a match that Dallas certainly wants to see as part of the weekender and considering the quality of the match that night, it’s a match fans must be keen to witness as well.
“My intention as a promoter is always to see matches like that happen. The fans want to see it happen. Main event of night one is where I want to see it. That’s what I think should be the main event. There are people that were really looking forward to the Barrowlands match, and even I expected it to be something special, but honestly, I was still gobsmacked with just how good that match was. I can honestly say it was one of the best matches in ICW history. It seems to be a lot of our best matches have happened in that venue. There’s something special about that building. Hopefully we can talk Lionheart into feeling the same way as everyone else, in that there’s another chapter of this story to be written. If they do clash finally in that main event, all eyes on them, it’ll be something spectacular.”
Everyone tweet Lionheart “shitebag if ye don’t” until he signs on that dotted line.
One man who didn’t need much persuasion to sign on that dotted line is a man who actually wrestled Lionheart once before and a man who JJJP clearly takes a lot of inspiration from. A certain Mr Jeff Jarrett, who will come in as commissioner for Night Two of the showpiece weekender as he comes to the UK for a spoken word tour. All the details of which can be found below in this big poster where Jeff does that clenched fist pose every wrestler has done 1-1000 times in their career
When Dallas put the call in to Jarrett he was pleasantly surprised by his enthusiasm not only to work with ICW, but to share his knowledge with Dallas as they spent some time shootin the breeze. Chewin the fat about the biz. Engaging in some good ol fashioned shop talk
“He’s doing a spoken word tour in July and I found out he was on a wrestlecon in London on the Sunday so I got in contact with him to see if there was any chance he could get down for Night Two. He said “You know what, for ICW, consider it done” and he found a way he could finish at mid-day to make it down to be the commissioner for night two. He’s flying up from London for it. I got chatting away to him and I think we talked for about 3 hours the first time we talked. I think people underestimate his wrestling mind because its incredible. So just to be able to sit on the phone with him and pick his brains was something special. You tend not to push that kind of chat with legends in wrestling, but when HE wants to talk about that and is asking what ICW’s like and all that its hard not to get carried away. It was a great experience to be able to talk to him for that long and made me think very highly of him. If you look throughout his history in wrestling, he always managed to keep himself prominent somewhere that matters. As a promoter, he invented TNA and made them a very good alternative to WWE at a time where no one else existed”
Alongside Jeff when he did invent TNA was his father Jerry Jarrett. Dallas might be due an invite to the Jarrett’s Christmas dinner this year as he’s set to appear on a podcast with Jerry himself. A man who seems to share Mark’s vision for how wrestling should be done.
“I’m doing a podcast soon with, of all people, Jerry Jarrett. An American podcaster who watches ICW asked me to do it. He wants people to talk to him about booking philosophies and all that kind of stuff and he said he put my name forward. I misunderstood at first and thought he meant himself, but he actually meant Jerry Jarrett put my name forward. That blew my mind. I was like….of course! That whole Memphis style where JJ comes from is something I’ve always admired. Think about it, when you look at the territories, what outlasted everything and continued to draw consistently? It’s the Memphis area. Even if it’s not just the one company, that area has always been somewhere that has drawn consistently well. To this day if they put on a legends show they could still draw 6-7 thousand people easily. Thats something special. A lot of people think my main influence is ECW but in reality it’s that, the attitude era with a wee bit of Memphis in there”
When asked exactly how much Memphis wrestling influenced ICW, Dallas responded with enthusiasm. An admiration for the way they crafted stories shines through in his own work with ICW as he revealed the three prongs of the booking plug that makes ICW so electric! (wis pure excited when I came up with that metaphor there, if you’re from a country where plugs have more or less than 3 prongs well…kid on yer no)
“Thats my booking soup. ECW, The Attitude Era, and wee bit of Memphis. All 3 were about storylines. Even though Jerry Lawler was the champ about 38 times *laughs* that was always crafted with stories as well. Big bad guy would win the belt, they’d make hin look like a monster and Jerry would take it. It’s a very underrated territory in my eyes. Anyone into the history of wrestling, look at that territory as an example”
While ICW knocking it out the park consistently in the ring is essential when it comes to drawing big crowds at places like The Hydro (and one day Hampden mate, it’ll happen) mainstream exposure is essential to keep growth steady. A recent venture that’s captured the imagination is Dallas’ latest TV show, the as of yer unnamed BBC show detailed in the photo above. A project Dallas is buzzin to get started with
“Some fans think I’m looking for people to train to be wrestlers when that’s actually not the case at all. If you want to become a legit professional wrestler go to a wrestling school. This is more like a wrestling bootcamp. This is more like a TV show where you get absolute arseholes and you put them through hell. I want good tv. I want the voice over guy to be saying stuff like “Barry from Springburn has kicked off ” and I want Ravie Davie jabbin some trainee. I want arguments. Its going to be one of they shows like when they take all the wee neds and try to scare them straight. I want people just oot the jail. I want troublemakers. I want people who’ve had a troubled past. I want characters. Anyone who thinks this is just going to be the BBC filming a wrestling school and a bunch of wrestlers is missing the point. I want everyone watching this. Maws and Da’s. People who think wrestling is cheesy. I want people in Barlinnie watching this. I want grannies watching it. I want people in their work on a Monday morning to be sitting talking about it. I don’t want just wrestling fans sitting on a forum talking to just each other about how good the show is and how much is respected the business, because only they watched it. Sometimes people don’t see the bigger picture and that what you’re doing is for the greater good for not only ICW but the performers within it”
Midway through the interview Jack Jester showed up to folk a promo with Dallas and Ravie Davie clarifying what the show was all about and I was personally privelaged to oversee the storyboard process of this promo. Many potential names for the show were chucked about, my personal favourite being “Rapscallion to Wrestler” because the word rapscallion is incredible. Dallas said we could finish the interview after the promo which might take an hour or so and I made the decision to hang about because why the fuck no. I had nothing else on the cards that day and seeing a wee promo happen from behind the scenes was something of genuine interest to me. We see these wee videos go up and the creative process never really crosses your mind. Why would it? Its not supposed to at the end of the day. Its all about how the finished product resonates with the viewer, but the whole process is nae joke. Theres is no half arsery at play here. They do it over and over again until the job is done. On this occasion the job was to clear up any confusion as to what kind of person they’re looking for to take part in this show. They want raspers. Roasters. (W)rong uns. Rogues…and above all….Rapscallions
“They asked us to put posts up about it and I knew it would be all wrestling fans responding. They got about 500 emails about it from wrestling fans so they asked us to put a video up about it so they could put it on their social media. Basically asking us to explain it a bit better. Ravie’s going to be used as an example a lot in this series as a guy that’s had a hard life. A guy thats had trouble with the law. A guy thats had a troubled past. But he’s a guy who’s then turned that round. People think when this guy wins this that he’s on the ICW roster. Nothing could be further from the truth. You’ll maybe get a belt and some bragging rights, but at the end of it you’ll get the opportunity to go and train. One of the prizes will be that opportunity to train and make a career in wrestling if that person chooses. Even if someone turns out to be great, they still need to go and train if they want to do this professionally”
Anyone thinking this show might be an easy way in to the wrestling business has the wrong end of the stick. This is about using wrestling as a means to give someone with a troubled past a bit of purpose. Maybe someone with an attitude problem will have that attitude adjusted, while being taught how to display hustle, loyalty and above all respect at all times. This show isn’t about finding the next Dean Malenko. It’s about finding the next Mike Tyson. Its about finding someone who wouldn’t hesitate for a second to bite your ear clean aff, and perhaps teaching that person biting peoples ears off isn’t big or clever. One thing it most certainly isn’t, is a slap in the face to professional wrestling, as Dallas explained further.
“I don’t want people thinking I don’t have the utmost respect for wrestling because I’m doing a show like this. I’m the worst for putting the fear up people in that regard. (Ravie) Davie will tell ye, I’ll walk thought this training school when there are classes on and give them patter like “out of 30 of you, one 1 will make it!” and all that, and the trainers are telling me not to say that *laughs* but thats how it is. Don’t think I don’t have that old school mentality.”
From what I gathered as I sat in Mark Dallas’ roof office, overlooking (I was sitting slightly below it so I was literally looking over it) a pool table with some of the most spectacularly woven luscious cloth I’ve ever seen, as we sat among posters from significant ICW events, signed posters of legends of film and the massive trophy Drew Galloway received for going in to the ICW Hall of Fame that he eventually wants sent over to him (As to how that might happen “That big bastard can pay for it to get shipped” I believe was the direct quote, followed by a hearty laugh) the point in it all is to find someone, perhaps several people, who need something to help them turn their lives around. Its designed to be entertaining but perhaps life changing and essentially that’s what ICW is all about at its core. Buy the ticket, take the ride, reach for the fuckin stars.
“There’s a lot of perks from winning it and being seen on television, but whoever wins it will have no advantage over any other trainee and they’ll still need to get to the back of the queue. It’ll be up to them whether they want to do this properly or not. Essentially it’s not really about wrestling, it’s about taking people who have had a troubled life and helping them better themselves. Maybe it’ll help someone be a bit less depressed, or help them if they don’t see their wean enough, or help them if they’ve had troubles with the law and all that. Maybe they take this as an opportuity to make their family proud”
After recently making ICW’s second ever show “Stop, He’s Already Dead” available on their On Demand service with Dallas and Renfrew providing commentary over the top of it, the feedback recieved has made digging through the archieves a top priority. To know where’re you’re headed, you need to have a right good laugh at where you’ve been as Dallas detailed what kind of thing you might expect from a deeper look at ICWs history
“It is fun watching them (the older shows) back. It’s like watching a toddler book a wrestling show. It was my baby steps as a promoter. Barely able to walk let alone fucking run.. a wrestling show. I crawled a wrestling show *laughs* After you’ve accomplished things it gives you a bit of perspective on those and you’re more able to laugh at it. It makes you think, whenever you’ve got a problem now, just stick one of they old tapes in and you realise it’s nowhere near as bad as that *laughs*. We want to do more of that and go through some of the old ones. There’s footage of ICW’s first match from Fear and Loathing 1. It’s all on cassettes and stuff like that and it needs edited together but we want to do more stuff like that”
“At least these are the older shows that have footage. Back in the day hardly anyone had DVDs and all that. Scott (Reid) unearthed the first ever ICW match recently and its…..*laughs*. (At this point Scott poked his head in from the office below and said its fuckin ghastly, which just make me want to see it more) Mike Musso and Damian Diamond in a dog collar match where the top rope breaks is the first ever ICW match. I cannae even begin to imagine how horrendous it’ll be. Me and Renfew will do it but I’d like to have others involved. Maybe Wolfy, Kid Fite, Liam Thomson. People that were around at that time. In fact, why is Liam no daein an online thing for us. Why is Liam Thomson not commentating on these old shows?. There’s an exclusive mate. I want Liam Thomson involved in commentating on these old shows with us at some point”
Any exclusive that means we get more Liam Thomson in our lives is one I am happy to be able to bring to the world.
As ICW hurtle towards another crack at The Hydro, there’s renewed motivation amongst the whole team to make this the best Hydro show ever. Marketing wise it’s been approached a bit differently, with emotive images from ICW’s history being used to garner interest without outwardly advertising the show details. Simple planting the seed of interest in people’s minds as they wonder just what they’re seeing and how they can see more of it.
“Instead of just doing normal posters with the show details on the, we decided to do a bit more of a digital marketing campaign sort of thing. So the idea was to take these 5 really ghastly photos from ICW’s history and just put the word “Insane Championsip Wrestling – Fear And Loathing” on it and nothing else, so it makes you take notice and you want to look it up and find out more about it. I’ve seen that done with different things around the city, and its a really smart thing, so there’s going to be those five. They posters will go up everywhere around Glasgow over time. When they’re done, there’s going to be a series of posters with images of ICW’s most iconic drinking moments, and they’ll be in black and white, with maybe a wee bit more information about the show, and after that it’ll maybe be a similar style with the match ups that have been signed until that point and they’ll have all the information on it. It’ll be a gradual progression and I want it to subliminally get into people heads. Those five posters we have now are jarring images, to the point that when I put them up in the street, you actually see people stop what they’re doing to look at it. To be honest, they’re pretty fucked up, but I think it’s the attitude of ICW summed up to a tee. By the end of the year we want peole who don’t follow wrestle, who don’t follow ICW to be like “what the fuck is this thing I keep seeing all round the city” and that’s the thinking behind that”
New marketing campaigns, new logo, music and stage setup for the June 17th Garage show, new talent, new main eventers, and whole new set of challenges. ICW has indeed entered its second era, and the first challenge for this new era is topping the two Hydro shows they’ve put on so far. The next one after that is giving their eras their own names. The catchier the better
“I want this to be the biggest Hydro crowd ever. Certainly bigger than last year, which was nothing to be ashamed of at all. Just over 4000. But this year I want more. Who’s to say we can’t top the first year? Ye never know what’s going to happen between now and The Hydro. The first big names for Hydro. New look, new sound, we’ve got access to this etensive music library and a lot of things are going to be different. The stage will look cool as fuck. Everything is freshened up a bit and geared towards this new era. This is the dawn of a new era. I don’t know what its called mate *laughs* I’ve never ran a company that has gone through a full era. Maybe we’ll just call this the second era, and if we get to a third era cunts might start giving them names *laughs*”
Massive thank you to Mark Dallas for his time on what was a busy day at The Asylum.
Thank you to David J.Wilson, Warrior Fight Photography, Chelsea Cochrane, Turning Face Photography, and anyone else whos photos I may have used. If you see your photo and its uncredited shoot me a message or sue me if you so wish
To buy tickets for any of the shows mentioned in this interview, or indeed any ICW show you fancy going to, click this link RIGHT HERE